iWorld
ZEE5 partners with India Alive Short Film Festival
MUMBAI: ZEE5, India's fastest growing OTT platform, has partnered with India Alive Short Film Festival 2019 to offer a unique learning opportunity toless fortunate and marginalized children across India. We are proud to provide a platform to these young talented creative minds an internship to hone their skills with the industry best at ZEE5. Consumers can watch these short films exclusively on the ZEE5 app.
In this first-of-its-kind initiative, ZEE5 and Filmbug have partnered tooffer a platform to children who have a very different view and experience of life, that they have brought alive through this heart-warming initiative. The 2019 edition of the Festival will present interesting films such as Apun Ka Cinema, Zindagi Se Jung, TumhaariAdhurSoch, SacchaSangarsh, Khushi, Nakusha (unwanted), Moklik (Freedom), Main Zinda Hun, Kyun, No Oxygen and Dark & Lovely that aim to open up discussions about issues that are usually hushed up or go unspoken.
The evening saw presence of noted personalities such as Jackie Shroff, Smita Thackeray, Kabir Bedi, Satish Kaushik,Sudhir Mishra, Kunal Kohli, Ranvijay Singh, Shaan, Siddharth Anand, Sanjay Mishra, Ritesh Shah and Jayati Bhatia among others.
Yogesh Manwani, Head – News & Stories, ZEE5 India, said, “We are thrilled to associate with India Alive Short Film Festival and showcase all films shown at the festival exclusively on ZEE5. It was a treat to watch all the short films and the hard work that was put in by these gifted children. We are proud to provide a platform to these young talented creative minds an internship to hone their skills with the industry best at ZEE5. As India’s fastest growing OTT platform, we will continue our endevaour to provide best of entertainment for our consumer anytime, anywhere.”
NameetaPremkumar, Founder& Director, Film Bug, said, “It is very encouraging to see the film fraternity stepping forward to support and motivate the children and appreciate,it drives them to work better and we are happy to see phenomenal result.” Kapil Mattoo, Co-Founder& Director Film Bug, further added, “They need right guidance and avenue to move forward in this field,we are doing our bit and urge industry to join in and let’s give it back to the industry which has given us so much of love and respect.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
