iWorld
ZEE5 joins hands with RailYatri. Offers commuters an entertaining travel experience
MUMBAI: ZEE5, India's #2 OTT platform known for its muscle in multi-lingual content, now associates with RailYatri to make travelers journey more exciting. In a one of a kind OTT offer, ZEE5 has introduced a sachet subscription exclusively for RailYatri customers. Valid for seven days, the special subscription will get bundled with the bookings done via RailYatri. With this offer, travelers can now explore the premium content for a week and download videos to watch their favorite shows conveniently, on the go.
As part of the association, the charges for sachet subscription will be added to the ticket value. After the successful ticket payment, ZEE5 will get details of the customers to register and subscribe the user on the platform based on the travelling dates shared.
Mr. Manish Aggarwal, Business Head, ZEE5 India, said, “Our association with RailYatri adds value to the experience proposition of the commuters. Features like download and offline viewing will allow travellers hassle-free access to the vast ZEE5 library on the go and beat the dull time amidst commuting. This strategic tie-up with RailYatri aims to make consumer journeys more exciting and entertaining.”
Mr. Manish Rathi, Co-Founder & CEO, RailYatri, commented, “At RailYatri, it has always been our priority to offer the best travel experience to our travellers and with this ZEE5 association we now offer live entertainment to all our users. Entertainment is an integral part of any travel experience and during long train or bus journeys everyone is looking for ways to spend the endless hours. RailYatri users can now watch their favouriteprogrammes during travel at a nominal cost and we are happy to make this new addition to our bouquet of services.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
