iWorld
ZEE5 associates with gift technology stalwart Qwikcilver
MUMBAI: ZEE5, India’s fastest growing OTT platform ties up withQwikcilver,a global leader in end-to-end gifting & stored-value solutions.ZEE5 e-gift cards will soon be available across major marketplaces & ecommerce destinations such as Amazon, Snapdeal, Woohoo, PayTM among others, as a gifting option. It enablesthe receiver access to the unlimited content choices on the platform for a specific period.
Manish Aggarwal, Business Head, ZEE5 Indiasaid,“Gifting is inherited in Indian culture. We choose our gifts keeping usability, likes and preferences in mind. Through this association with Qwikcilver, ZEE5 will be available as a gift card and consumers can enjoy their daily dose of entertainment and it also allows us to offer audiences the ease of choice, access and convenience. Our growth in the past year has been spurred, to a great deal, by key partnerships across the ecosystem and with Qwikcilver, we hope to continue this journey.”
T P Pratap, Co-Founder &Director, Qwikcilversaid,“We are thrilled to be associated with ZEE5 – India’s fastest growing OTT brand.It has been our constant endeavor to bring on board, strategic partners for the long term, that help to scale the business& strengthen our customer’s faith in us.For a fast-growing brand likeQwikcilver that has pioneered & established leadership across the Gift Card category, this collaboration with ZEE5 will anchor as a first of a kind partnership.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
eNews
OpenAI hires Arjun Gupta as its first solutions architect in India
Former startup CTO joins OpenAI to help Indian founders scale AI systems
BENGALURU: OpenAI has appointed Arjun Gupta as its first solutions architect in India, signalling a sharper on-ground push as the country’s startups and enterprises race from AI pilots to production.
Gupta announced the move on LinkedIn, saying he had joined OpenAI’s go-to-market team to work directly with founders building on GPT models, multimodal systems and agent-based AI. His mandate: help companies move beyond demos into live, scalable deployments.
The hire reflects a shift in India’s AI market. After a frenzy of experimentation, demand is rising for hands-on architectural support as firms attempt to operationalise AI across products, sales and customer support.
Before OpenAI, Gupta was co-founder and CTO at AuraML, a generative robotics simulation and synthetic data startup that raised $1.23 million. The company worked with technology heavyweights including Nvidia, Amazon Web Services and Google Cloud. His experience spans cloud-native infrastructure, machine-learning training and production-grade AI pipelines.
Writing about the move, Gupta said he had spent recent years building AI systems from the ground up, scaling infrastructure and delivering customer-facing solutions. He described India as being at an inflection point, citing deep technical talent, strong entrepreneurial momentum and rapidly improving AI tooling.
The appointment also dovetails with OpenAI’s expanding enterprise strategy. Earlier this week, the company unveiled the Frontier Alliance, a programme built around its Frontier platform and backed by consulting firms such as Boston Consulting Group, McKinsey & Company, Accenture and Capgemini.
Under the initiative, OpenAI’s forward-deployed engineers will work alongside consultants to embed AI agents into enterprise workflows, from software development to sales and support.
As competition intensifies, OpenAI finds itself jostling with rivals such as Anthropic and technology giants including Google, all courting large organisations eager for AI-driven transformation. OpenAI argues its approach allows firms to modernise without ripping out existing systems, while gaining closer access to its research and engineering teams.
