iWorld
ZEE5 ASSOCIATES WITH CLOUDWALKER
MUMBAI: ZEE5, India’s fastest growing digital entertainment platform, announced its partnership with CloudWalker, a leading online Smart TV brand from India. CloudWalker emphasizes on creating digital content solutions with the power of internet on large format screens. Equipped with a self-developed, Made-In-India content discovery and curation engine, CloudWalker Smart TVs will enable users to discover great content and have an amazing digital entertainment experience from the ZEE5 app in a seamless and hassle-free manner, on the big screen.
According to the association, ZEE5 app will be live on CloudWalker’s flagship Smart TV range, “Cloud TV’ available on leading online platforms. ZEE5 will be featuring on the homepage of all CloudWalker Smart TVs.
Manish Aggarwal, Business Head ZEE5 India said, “Escalating technology in smart TVs enables us to empower and interact with our consumers. CloudWalker brings limitless digital content streaming in living rooms. This association will help more users to log onto ZEE5 and enjoy the eclectic choice of content. Additionally, this also takes a step forward to our aim of being present on all Smart TVs and connected devices by the end of this year.”
Jagdish Rajpurohit, President, CloudWalker said, “At CloudWalker, we believe that great digital content merits to be discovered and so we connect the viewers with India’s largest selection of digital content for streaming on TVs. Our goal is to digitalize entertainment across all the living rooms and enable our customers to have a fantastic user-experience. We are hoping that partnership with ZEE5 amplifies our influence.”
In the past few months, ZEE5 has forged several alliances with a view to bring its subscribers the best across the spectrum of digital experiences. With the recent association with VEWD, Xiaomi MiTV, Samsung and now with LG Smart TV, the platform is taking a step forward to strengthen its subscriber reach.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
