iWorld
Why the Radio Medium Still Matters
A lot of people think radio is a medium of the past and now with the multiple new devices that keep popping up, radio has gone out of business. However, contrary to popular opinion, radio channels still exist to this day, and they are an important part of many people worldwide. Most of those people have a habit of listening to the radio, usually early in the morning when commuting to work or on their way back home. This has more or less become a routine that people continue doing and do not want to get rid of.
If you are also among those people who are wondering why is radio important, then tune in because we will show you in this article exactly why.
Nostalgia
First and foremost, people feel nostalgic when it comes to radios. Radios usually remind people of the past when life was much simpler, and we didn’t have this abundance of devices and resources. Many people had a favorite channel or favorite broadcaster that they wanted to listen to, and thus listening to them still makes them evoke some comforting memories from the past.
That being said, people got attached to radio hosts as well and they enjoyed listening to them on a daily basis. Talking of radio hosts, a few months back, one of the most popular radio hosts in Mumbai, Ameen Sayani passed away and this was of course a sad moment for all the radio listeners who won’t be able to hear their voice anymore.
Local Flavor
One of the best things about radios is that they offer the local flavor to everyone listening to them. Usually, every region has or used to have a radio channel which covers all news related to that region. It is of course a nice thing to know what is going on in the area surrounding you, what activities are planned or are about to come and hear from your favorite local and national or international artists.
This feature of the radios is of course one of a kind because even smaller areas or regions have the opportunity to have their own station. The accessibility that people have to radios also contributes to this source of news. This is particularly important in the case of remote or underdeveloped areas where getting information is a bit more problematic than in other parts of the countries. If you are unaware of what radio operates in your region, you can check radios by location and find the ones closest to you.
Live and Unfiltered
An advantage that radios have when compared to either videos on social media platforms, TV programs or any content that is brought to the public is that radios are live and unfiltered. This is one of the best characteristics that radios have and that make it authentic and real. You cannot go back and change what you just said or how you reacted on live radio and that makes it difficult to manipulate and be real, which is what people crave nowadays.
In addition to that, radio programs are also often very engaging with the audience, and they allow them to call and directly talk to them on the phone. This makes these mediums even more attractive and exciting because people get the feeling of belonging to a community.
To wrap up, despite the tech advancements that keep bringing up new things every day, radios still remain relevant and a favorite to people worldwide. Radios were and still are a source of entertainment and hopefully will remain so for the years to come as well!
iWorld
Dailymotion Pro and Oksat team up to fast-track OTT and FAST platforms
Strategic partnership combines video infrastructure with full OTT product layer for media and brands.
MUMBAI: When video meets ambition, the result is a platform that doesn’t just stream, it sprints. Dailymotion Pro, a global leader in video distribution and monetisation, has joined forces with European OTT and FAST specialist Oksat to launch a new integrated end-to-end solution for media companies, brands and institutions.
The alliance fuses Dailymotion’s large-scale infrastructure and monetisation know-how with Oksat’s robust OTT and FAST capabilities multi-device apps, channel orchestration, product logic and advanced media workflows. Together they promise faster time-to-market, enterprise-grade scalability and flexibility to evolve business models over time.
Dailymotion Pro SVP forsupply & enterprise Sales Global Rémi Leclancher said, “Our customers are no longer just looking for video technology, they are building full media products. By partnering with Oksat, we are extending our infrastructure and monetisation strengths with a robust OTT and FAST product layer, enabling our clients to launch, scale, and evolve their services with greater speed and confidence.”
Oksat CEO Cédric Monnier added, “This partnership reflects a clear market trend, OTT and FAST platforms are best built through strong alliances between infrastructure leaders and product specialists. Together with Dailymotion Pro, we are offering a solution that is not just technologically powerful but also designed as a true media product, accessible, scalable, and aligned with the long-term strategic needs of our customers.”
The joint offering supports premium OTT services, FAST channel launches, hybrid VOD/live models and advertising-based video, all from a unified cloud-native environment. It caters to entertainment plus education, healthcare, corporate communications and professional training, with strong emphasis on sovereignty, governance and European compliance.
The platform aligns with EU-backed projects ASAP4EU and FAST4EU, advancing ad monetisation, interoperability and interactive advertising models. Early adopter Locales TV is already using the integrated solution to enhance OTT distribution and speed up new services.
In a streaming world where speed and scale win races, this tie-up aims to give customers a clear lane powerful tech plus real product muscle, minus the usual multi-vendor headaches. The finish line? Faster launches, smoother growth and happier viewers.
