iWorld
Who became #VMateAsliHolibaaz? Suspense ends as Bhuvan Bam-Ashish Chanchlani starrer film releases
MUMBAI: The wait is finally over for the fans of Bhuvan Bam and Ashish Chanchlani, as the special Holi film starring India’s top YouTubers #VMateAsliHolibaaz has been released on trending short video platform VMate. In the run to the release, the first look and the trailer of the film had garnered massive response on various social media platforms. The prospect of watching the two YouTube sensations act together for the first time added to the excitement of the fans.
Users can log on to VMate and add flavor to their Holi celebrations by watching the movie, which is a laugh riot. To watch the movie, users can log on to the VMate app or browse through http://s.vmate.com/qVvJbbMnEm.
The film depicts the tryst of Bhuvan and Ashish in their bid to emerge as the ‘Asli Holibaaz’. The fun dose has been doubled with Ashish essaying a double. Bhuvan on his part has also brilliantly carried forward the hue and characteristic of his popular YouTube videos. The viewers must also watch out for Bhuvan playing some of his “popular YouTube friends” such as Sameer.
In the film, while Ashish is annoyed by his father, Bhuvan is upset over not getting a perfect partner for #VMateAsliHolibaaz contest. Their encounter happens when both walk out of their homes in anger and bump into each other. What follows is a hilarious banter between the two. Some popular VMate creators have also been cast in the movie, who have acted alongside the YouTubers and succeeded in tickling your funny bones.
VMate has also been simultaneously running a contest wherein fan of the performers can vote for who they consider the #VMateAsliHolibaaz. It witnessed a neck-and-neck competition between the two, but Bhuvan appeared to maintain a brisk lead over Ashish.
When asked about the experience of working with Ashish, Bhuvan said, “We have had a great on as well as off-screen chemistry. Ashish is my closest friend in the YouTube community and hence working with him was a delight. We are positive about the response to the movie considering that we are performing together for the first time.”
Ashish, while shared his excitement for the movie, said, “We both mutually agreed for the movie when VMate came to us. The main reason was that the script allowed us to remain in our own comfort and zone. I am sure the fans will receive our latest offering whole heartedly.”
On the occasion of the movie release, VMate Associate Director Nisha Pokhriyal mentioned that there could not have been a better time than Holi to bring the two YouTubers together. “We were committed to offering something special to our users this Holi and thus evolved the idea of a movie with India’s best YouTubers. The making and production of the film has been a fun ride and we are sure the viewers would get the same pleasure when they watch it.”
#VMateAsliHolibaaz the movie is a unique content offering by the trending short video platform. The movie follows the release of a special Holi song, featuring dancing sensation Sapna Chaudhary, which has already gone viral on VMate as well as other social media platforms. The whole package has been well received by the audience and provides a framework for many similar projects in the future.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
