iWorld
What SMS letters G, T, S and P mean and how they help spot scams
Small alphabet tags on messages reveal whether texts are government or ads.
MUMBAI: Sometimes the smallest letter in a message can be the biggest clue. In an age where smartphone users receive dozens of alerts every day, the tiny alphabet appearing at the end of many SMS messages can reveal whether a text is official, transactional, service related or simply promotional. Understanding these tags can help users quickly identify legitimate messages and stay alert to potential scams.
Under telecom regulations in India, SMS senders are required to categorise messages based on their purpose. As a result, many texts end with a single letter that indicates the type of communication being sent.
If an SMS ends with the letter G, it typically means the message has been sent by a government authority. These alerts may include information about public services, government schemes, safety advisories or emergency notifications such as natural disaster warnings.
A message ending with the letter T signals a transactional SMS. These are usually sent by banks, financial institutions or digital services to confirm activities such as payments, account updates or one time passwords (OTPs).
The letter S represents a service related message. These notifications commonly come from companies and online platforms providing updates about services or orders. For instance, e commerce platforms like Amazon or Flipkart often send delivery updates and order confirmations that end with the letter S.
Meanwhile, SMS messages ending with the letter P are promotional in nature. These texts are typically marketing communications sent by businesses advertising products, offers or services such as education programmes, fashion sales or loan schemes.
Understanding these simple tags can also help users stay cautious about fraudulent messages. Cybersecurity experts note that scam messages often do not follow these regulated formats and may arrive without any category letter at the end.
While the absence of a tag does not automatically mean a message is fraudulent, it can serve as an early warning sign encouraging users to verify the source before clicking links or sharing personal information.
For those who wish to reduce marketing texts altogether, telecom operators also provide Do Not Disturb (DND) options.
Users of Jio can activate DND through the MyJio app by navigating to the menu, selecting settings and enabling the DND option with preferred filters.
Similarly, subscribers of Airtel and Vi can enable the same feature through their respective mobile apps to block promotional messages.
In a digital world flooded with alerts and notifications, recognising what a single letter means could make the difference between a harmless update and a potential scam.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
