iWorld
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers
Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a specific set of questions that will be shared on the platform as well as telecast on Dish TV and D2H platforms, throughout the day at periodic intervals. Users can participate by logging in on the Watcho App or on the website watcho.com and submitting responses.
Watcho content is already a big draw for its subscribers and this contest will enable Watcho to connect and engage with its subscribers in a new way. The trivia quiz will be based on different subjects like trending topics, entertainment, lifestyle, and popular shows on Watcho. Three winners will be announced every day through a leader board on the app. The names of winners of the quiz will be recognized through social media posts and on Watcho channel on DishTV and D2H platforms.
Commenting on the contest, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “Watcho as a platform goes beyond passive content consumption and tries to engage its users on many levels. It enables them to create their content, helps them to showcase their talent, and even gratifies users for active participation. Watcho has always aimed at delivering a versatile content portfolio to its subscribers. This vision of delivering the best in class content service has enabled Watcho to grow significantly and make a mark in the mind of its subscribers. With the launch of 'Watcho Aur Jeeto', on the platform, we will be offering them an engaging tool and a new reason to adopt the platform which will not only entertain them but also give them an opportunity to win exciting rewards on an everyday basis.”
Building on its vision to provide unparalleled viewing content to its customers, the platform has also recently launched its user-generated content offering “Watcho Swag”. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
