Broadband
Vodafone launches India’s fastest data dongle k4201
MUMBAI: Keeping in view the growing mobile internet penetration and data usage in India, Vodafone India, one of India’s leading telecommunications service providers, today announced the launch of Vodafone K4201, India’s fastest 3G USB Dongle with data transfer speed up to 21.1 Mbps, at a pocket friendly price of just Rs. 999 for its postpaid customers.
Commenting on the new launch, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “With the growing penetration of data, there is a constant demand for high-speed connectivity. The launch of Vodafone K4201 3G dongle, with consistent connectivity and upto 21.1 Mbps superfast data transfer caters to this demand for high speed mobile data services.”
Stylishly designed and feature packed with new customer friendly easier user interface, the superfast Vodafone K4201 3G dongle is best in class quality with high network efficiency and supports all major Operating Systems, like latest Window 8, Mac, Linux, Fedora and Ubuntu. For subscribers who want to store the data as well, this Dongle provides MicroSD card support with expandable memory of up to 32 GB. It is available at key Vodafone retail stores and comes in three colours, viz Black, Red and Dual Tone White & Red.
As an introductory offer, customers can avail 100 % cash back on the dongle along with attractive postpaid plans:
·Cash Back offer – On 3G plans with rental of Rs 650, 750 & 850, get Rs 100 bill discount every month for 12 months. i.e. effectively free dongle
·Advance rental offer – Pay rental for 6 months & get next 2 months rental free i.e 8 months of usage, on select 3G postpaid rental plans (650/750/850)
The software features of the Dongle are:
·New Dialer with enhanced user support functionality: Web Chat, Help Line number on dash board, Online Banner for Vodafone offer updates and troubleshooting guidance for common error codes
·Vodafone landing page opens on connection
·Online Software Upgrade: New version of dialer software can be upgraded online by the user
·One click access to ‘My Vodafone’ and ‘Vodafone Online’ Web Chat Support
·Set data usage limit alert and monitor usage
New Enterprise specific functionality:
·Capability to disable Micro SD card functionality
·Capability to lock SIM card to a specific Dongle through a SIM lock / unlock tool
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
