iWorld
Viu’s ‘Love, Lust and Confusion’ is back with season 2
MUMBAI: Expanding its popular ‘Love, Lust and Confusion’ franchise, Viu announces the launch of the highly-awaited second season of the series on March 8th, 2019. The fresh and relatable storyline of the first season led to a surge in viewership. This second outing gears up to bring double the drama and confusion to these love stories.
While season one chronicled the character Paroma Sarkar's journey through her to-do list, including indecision, physical explorations and confusion, that every millennial can relate to, this upcoming season will see her deal with her ‘don’t do list’. Paroma will be seen working on a graphic novel based on her relationship escapades creating even more confusion between love and lust.
Commenting on the launch Country Head of Viu India, Mr. Vishal Maheshwari said, “At Viu,we strive to tell stories that appeal to the youth of today. We created characters and a story that millennials can relate to and are glad that the show struck the right chord with them. Season 2 of Love, Lust and Confusion is our way of thanking the fans of the show for all the support. We aim to continue to expand our originals catalogue with innovative and refreshing content.”
The 13-episode light-hearted, realistic romantic dramedy is directed by Victor Mukherjee and produced by Mango People Media. Catch Love, Lust and Confusion Season 2 starting 8thMarch, 2019.Lead characters are played by Tara Alisha Berry, Shiv Pandit and Gaurav Chopra, along with the rest of the gang that includes a mix of new and old faces such as Meiyang Chang, Swati Vatssa, Diksha Juneja, Sanjay Suri and Rajat Barmecha.
Viu originals can be streamed on www.viu.com and the Viu App. And for regular updates and show announcements, you can follow Viu on Facebook, Twitter and Instagram.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
