iWorld
VIU’S LATEST CRIME DRAMA ORIGINAL “13 MUSSOORIE” ALL SET TO KEEP ITS AUDIENCE ENGAGED
MUMBAI: Viu, a leading OTT platform,is introducing yet another gripping crime drama, titled 13 Mussoorie, which will be Viu’stenth original show this year in Hindi.
Based on the backdrop of a beautiful and serene city Mussoorie, the series revolves around a mysterious story of a merciless serial killer ‘AKS. The entire city of Mussoorie is in a hurry to find the man behind the endless murders. A fearless journalist Aditi Bisht (played by Shriya Pilgaonkar), daughter of a celebrated senior cop of the city Ajay Bisht (played by Naved Aslam), and a wife of reputed cop Rishi Pant (played by Viraf Patel) are on a mission to solve the case and find the serial killer. But many twists follow.
This psychological thriller series includes 13 riveting, nail-biting episodes which will stream starting 12th October exclusively on Viu.
Bimal Unnikrishnan, Viu India Content Head, said, “In India just this year, we have launched more than 20 originals across three languages. We are very excited to launch yet another original in our crime drama-genre with the release of 13 Mussoorie. The series promises thrill and excitement throughout.”
With this release of yet another exciting original in its varied library of digital shows, Viu India will continue to bring high-quality original content to its consumers. Viu content can be streamed on www.viu.com and the Viu App. And for regular updates and show announcements, you can follow Viu on Facebook, Twitter and Instagram.
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Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
