iWorld
Viu Sweeps Six National Asian Academy Creative Awards
MUMBAI: Viu has won 6 (six) Asian Academy Creative Awards for its Originals out of Indonesia and Malaysia. Receiving top honors in the national qualification round were:
● Best Drama Series for “The Publicist”, Viu Indonesia
● Best Promo or Trailer for “The Publicist”, Viu Indonesia
● Best Theme Song for “Matahari” (“The Sun”) by Alyandra, for “Sunshine”, Viu Indonesia
● Best Actress in Supporting Role for Poppy Sovia for her role as Erika in “The Publicist”, Viu Indonesia
● Best Actor in Supporting Role, for Michael Kho in his role of Arik in “KenapaHarusBule?”, Viu Indonesia
● Best Branded Program for “I Am Woman”, Viu Malaysia
Since its launch in 2016, Viu has focused on creating content that resonates with millennials. Viuhas created Originals in many local languages including Chinese, Hindi, Arabic, Tamil, Bahasa Indonesia, Bahasa Malay, Telegu and Arabic and is releasing 70 local originals in total in 2018 alone.Viu’sapproach to creating Originals has always been to work with local talent to tell local stories with international-quality production for a global audience. This has resonated with the more than 20 million monthly Viu’ers worldwide.
“The OTT category has evolved over the past few years to a stage where today on a global basis some of the best shows and talent are emerging from this category. We are certainly focused in pioneering this content transformation in our markets of South East Asia, Middle East & Africa and Indiaand are pleased to be recognized for the results. Millennials are responding well to our efforts and rallying to form a habit of regularly watching shows on Viu,” said Arun Prakash, President and COO of Vuclip.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
