iWorld
Viu launches its New Thriller Series ‘Unafraid’ this December
MUMBAI: Viu, the leading pan-regional OTT video service, today announced the launch of its eagerly-awaitedViu Original titled “Unafraid.” Viu Originals are known for setting trends in digital entertainment globally, this is the second crime thriller to be released by Viu this quarter after 13 Mussoorie.
Written and conceptualized by Vikram Bhatt and produced by Lone Ranger Production, 'Unafraid' will be available on Viu. Directed by Sujit Mondal, the first 10 episodes will be available to binge watch now. Unafraid is a thriller story of an everyday Indian woman who rises above the prejudices and challenges she faces at home and her workplace to take on a criminal who is terrorizing the city.
Vishal Maheshwari, Country Head, Viu India said, "After launching 25+ Originals acrossmarkets in India, we are all set to release the much-awaited series Unafraid this year. The beauty of collaborating with a production house like Lone Ranger is that the quality and content of the series is never compromised. We are positive that this series will also garner a phenomenal response similar to the other series made in association with Vikram Bhatt.”
Speaking on the announcement, Vikram Bhatt said, "Introducing cutting-edge content is the right way to entertain and capture the attention of young and digital-first viewers, who are craving captivating homegrown content. I am delighted that the audiences will get to watch an intriguing series like 'Unafraid'. Continuing my long-standing partnership with Viu India, the show will showcase my protagonist on the show breaking the boundaries of her narrowly-confined existence."
Currently, Viu has over 20 million monthly active users across emerging markets. Viu has developed thousands of hours of compelling original content across Asia, collaborating with the rising local talent.By providing this demographic with a format that optimizes for creativity, Viu is reaching out to millennials with content that they love in a digital format native to them. Viu launched more than 25 Originals this year in India, includingSpotlight 2, It happened in Hong Kong, Kaushiki, and Truth or Tamanna, among others.
All of this content can be accessed at https://www.viu.com or by downloading the Android app from Google Play or the iOS app from the Apple App Store. For more information and updates, follow us on Facebook, Twitter or log on to www.viu.com.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
