iWorld
Viu appoints Bimal Unnikrishnan as India content head
MUMBAI: Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.
Bimal will focus on driving a strong content-led value proposition for consumers, as well as strengthen the Original Content library for the brand through the 30 + originals that Viu has announced slated to launch in 2018. He joins Viu with more than two decades of rich and diverse experience in direction and programming division and has proven to be a leader with his exceptional entertainment segment knowledge. In his long and successful career, he has held leadership roles with various media companies including Sony Entertainment Television and Reliance Big Magic.
Speaking about the new appointment, Viu, Country Head, Vishal Maheshwari said, “It’s an exciting phase for Viu. With Bimal’s leadership, depth of knowledge and expertise, we are confident that we will continue to build Viu as preferred destination for Indian Original content. Stay tuned for exciting Originals from Viu.”
Speaking about his new role, Bimal Unnikrishnan said, “It gives me immense pleasure to be part of Asian regional OTT leader Viu. Viu has already emerged as the leading regional platform in South East Asia Markets. I am looking forward to working with the highly-driven and talented team which has been recognized for delivering unique, differentiated, youth-centric content offerings and create captivating Indian shows for audience around the world.
Globally Viu Originals will see 70 titles and 900+ episodes of locally produced content by end of 2018 with 30+ original coming from India alone.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
