iWorld
Truecaller partners Integrated Media Tech to boost ads in tier-2 India
Reseller tie-up targets regional brands with high-impact formats on Truecaller’s platform.
MUMBAI: Truecaller just handed its ad business a desi wingman because when tier-2 brands want to crash the party, they need someone who knows every street in Bharat. Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd. (a Srishti Media Group company) to accelerate monetisation and scale its advertising ecosystem across India, with a sharp focus on tier-2 markets. The collaboration, announced on 24 February 2026, aims to make Truecaller Ads more accessible to regional and mid-market advertisers who want relevant, contextual, data-driven messaging delivered inside the app’s high-attention, trusted environment.
Integrated Media Tech will leverage its deep advertiser relationships, on-ground execution strength, and market expertise to help brands tap Truecaller’s native ad placements reaching users at key moments of communication. The partnership strengthens Truecaller’s push to grow its global ad business through strong local alliances.
Truecaller Ad Business vice president & global head Hemant Arora said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities.”
Integrated Media Tech Pvt. Ltd. founder & CEO Mandeep Malhotra added, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India.”
The tie-up aligns with Truecaller’s strategy of building localised partnerships to deliver direct, measurable value for advertisers while fuelling sustainable growth in its ad business. In a market where regional brands are hungry for scale and trust, this collaboration could turn Truecaller’s caller ID into a powerful, intent-rich advertising channel, one ring at a time.
iWorld
X’s global marketing head Angela Zepeda steps down
Former Hyundai CMO steps down from Elon Musk’s platform
LOS ANGELES: Angela Zepeda has stepped down as head of global marketing at X, bringing her 18-month stint at the social media platform to a close.
The development, which was not formally announced by the company, has surfaced through updates to Zepeda’s LinkedIn profile, indicating that she exited the role in February 2026. Her departure comes at a time when X continues to evolve its brand identity and advertiser relationships following its high-profile rebranding.
Zepeda joined X in September 2024, tasked with shaping global marketing strategy and strengthening the platform’s appeal to brands. Her tenure coincided with a period of transition, as the company worked to redefine its positioning in a competitive and often turbulent social media landscape.
Prior to her role at X, Zepeda held senior leadership positions at Hyundai Motor America, where she served as chief marketing officer for nearly five years. She briefly took on the role of chief creative officer before moving on, marking a notable chapter in her corporate career.
Her résumé spans decades across advertising and marketing, including leadership roles at INNOCEAN USA, where she served as senior vice president and managing director, as well as stints at Quigley-Simpson and Lowe Campbell Ewald. Over the years, she has built a reputation for steering brand strategy and driving business growth across industries.
Neither Zepeda nor X has publicly commented on the move, and her next step remains unclear. Still, her exit adds another twist to the ongoing narrative at X, where leadership shifts have become almost as frequent as timeline refreshes.
