iWorld
Trace to launch its new OTT service Trace Play in Arkena
MUMBAI: Arkena has announced that they have been selected to deliver an end to end OTT platform for Trace, the international multicultural TV network. To offer its fans and communities their favorite unlimited on-demand content, Trace is launching Trace Play, a new SVOD service.
Trace audiences will be able to watch a broad range of original and curated content related to urban and black culture on any screen via web and mobile apps on iOS and Android. To support TRACE in its multiscreen development strategy, Arkena is providing the complete end-to-end platform covering the content management, back-office and delivery for both live and on-demand content.
“Scalability is a key factor for our operations, especially as we plan to extend our OTT SVOD offering while addressing alternate business models such as IPTV,” says Trace CEO Olivier Laouchez.
Arkena live head-end services will streamline live content preparation and distribution from around 10 live channels, increasing security thanks to multi-DRM management. The OTT platform will be powered by Arkena OTT Service Manager (OSM), the company’s open and cloud-based video distribution solution. OSM is a future proof solution boasting a vast array of turnkey components including content, metadata, offers and device management. The on-demand workflow based on Harmony, Arkena content management system, will process more than 4 000 hours of content. Arkena is partnering with Cleeng, the leading video e-commerce platform for global brands including IMG, Elisa/Fanseat, Cirque du Soleil, Cox, Setanta, Dailymotion, for payment and subscribers management, and Dotscreen, one of Europe’s leading multiscreen agency for advanced video apps, for user interfaces and front-end applications.
“Arkena OTT solutions have proved to be easily and cost-effectively scalable to enable new channels, devices and customers on a single and reliable platform. We are confident that Arkena longstanding expertise and outstanding service quality will help us meet our new challenge head on”. “OTT is an important part of Trace interactive television strategy and we are proud that our advanced platform was selected to help Trace open up a world of live and on-demand content to its existing and new subscribers,” said Arkena CEO Aymeric de Cardes.
Arkena will be demonstrating its end to end cloud based OTT platform at TV Connect Booth 46, from 26 April to 28 2016 in London.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
