iWorld
Trace to launch its new OTT service Trace Play in Arkena
MUMBAI: Arkena has announced that they have been selected to deliver an end to end OTT platform for Trace, the international multicultural TV network. To offer its fans and communities their favorite unlimited on-demand content, Trace is launching Trace Play, a new SVOD service.
Trace audiences will be able to watch a broad range of original and curated content related to urban and black culture on any screen via web and mobile apps on iOS and Android. To support TRACE in its multiscreen development strategy, Arkena is providing the complete end-to-end platform covering the content management, back-office and delivery for both live and on-demand content.
“Scalability is a key factor for our operations, especially as we plan to extend our OTT SVOD offering while addressing alternate business models such as IPTV,” says Trace CEO Olivier Laouchez.
Arkena live head-end services will streamline live content preparation and distribution from around 10 live channels, increasing security thanks to multi-DRM management. The OTT platform will be powered by Arkena OTT Service Manager (OSM), the company’s open and cloud-based video distribution solution. OSM is a future proof solution boasting a vast array of turnkey components including content, metadata, offers and device management. The on-demand workflow based on Harmony, Arkena content management system, will process more than 4 000 hours of content. Arkena is partnering with Cleeng, the leading video e-commerce platform for global brands including IMG, Elisa/Fanseat, Cirque du Soleil, Cox, Setanta, Dailymotion, for payment and subscribers management, and Dotscreen, one of Europe’s leading multiscreen agency for advanced video apps, for user interfaces and front-end applications.
“Arkena OTT solutions have proved to be easily and cost-effectively scalable to enable new channels, devices and customers on a single and reliable platform. We are confident that Arkena longstanding expertise and outstanding service quality will help us meet our new challenge head on”. “OTT is an important part of Trace interactive television strategy and we are proud that our advanced platform was selected to help Trace open up a world of live and on-demand content to its existing and new subscribers,” said Arkena CEO Aymeric de Cardes.
Arkena will be demonstrating its end to end cloud based OTT platform at TV Connect Booth 46, from 26 April to 28 2016 in London.
iWorld
Meta showcases Ray-Ban Meta AI glasses at Lakmé Fashion Week
Wearable AI brings hands-free creativity to India’s biggest fashion stage.
MUMBAI: Meta just put its Ray-Ban glasses on the runway because when fashion meets AI, even the front row wants to strike a pose without lifting a finger. Meta showcased its latest Ray-Ban Meta AI glasses at Lakmé Fashion Week, India’s most influential cultural and fashion platform, blending wearable technology with high-fashion storytelling in a seamless, hands-free experience.
The highlight was the Ray-Ban Meta Red Chairs integration, placing the smart glasses at prime front-row vantage points. Select creators, including Mohak Narang, Vishal Pandey, Aastha Shah, Rohit Khandelwal, Sanket Mehta, Manav & Unnati, and Sufi Motiwala, captured runway moments in real time, offering audiences a unique first-person perspective of the shows.
Beyond the catwalk, Meta hosted an exclusive dinner with leading designers such as Falguni and Shane Peacock, David Abraham and Rakesh Thakore, and Amit Gupta, allowing the fashion community to experience the glasses firsthand. An interactive “Strike a Pose with Ray-Ban Meta glasses” installation let attendees simply say “Hey Meta, take a picture” to capture high-resolution images that were instantly transformed into stylised, high-fashion magazine covers.
Meta vice president & head og India and South East Asia Sandhya Devanathan said, “Lakmé Fashion Week is a powerful national moment that continues to shape India’s fashion landscape. Bringing Ray-Ban Meta AI glasses into this space enabled creators to capture and share experiences in real time, unlocking new possibilities for creative expression.”
The collaboration underscores Meta’s push to make its technologies more accessible and relevant to India’s growing creator and fashion ecosystem, demonstrating how wearable AI can enhance storytelling and become an integral part of cultural moments.
In the glamorous chaos of Lakmé Fashion Week, where every look is carefully curated, Meta quietly reminded everyone that the future of style might just be hands-free letting creators see, capture and create without ever missing a beat (or a pose).
