iWorld
The Benefits of 3D Printing in Construction
The construction industry has been in constant evolution. Over the last decade, 3D printing innovation has grown with the use of CAD (Computer-Aided Design and Drafting) as well as BIM (Building Information Modelling). These two programs instruct the 3D printer to create a precise design for all your construction needs. Read on to know how 3D concrete printing has simplified the entire building process.
1. Saves You Time
3D concrete printers can continuously print. This cuts down the design time. With enhanced systems such as Cybe, you can expect to have your design within record time. With automatic 3D concrete printing, the systems can work round the clock with no limitations.
2. Minimises Material Waste
According to research, the construction industry creates approximately a third of the world’s overall waste. By employing 3D concrete printing, the generated waste is reduced by over 75%. This is because the printer is precise in all the requirements. You don’t have to second guess on the number of construction metal rods or bags of cement your project needs.
3. Enjoy Customisation
3D concrete printing offers a huge range of structural possibilities. You can work around the curves and straight lines to create a custom design without altering your budget. A 3D printer starts by moving the nozzle along the predefined paths while layering the construction material. The process goes on till the structure is complete. Whether the design is general or intricate, 3D printing offers rapid prototyping to ensure you get the best results.
4. Enhanced Accuracy
The human body is prone to errors. These could be due to fatigue, lack of knowledge, or influence. With the 3D printing technology, you get a robotic arm that eliminates error. Some of these errors may cause injuries and fatalities which can be expensive in the long run. By using computerised systems, you promote better health and safety standards at the construction site. Even better, the accuracy enhances the quality and precision of the structures.
And there you have it! As you can see, 3D concrete printing plays a vital role in construction. The biggest advantage is in the speed and minimal waste production. Since the automated systems work 24/7, you can cut down the construction process by more than 60%. It also enhances accuracy while safeguarding the site and the workers. With precision and customisation, you get the exact structure you have always dreamt of.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
