iWorld
Terribly Tiny Tales launches first ever web show “Butterflies” in association with Cadbury Dairy Milk Silk
MUMBAI: The makers of some of the most loved short films, Terribly Tiny Talkies, with love from Cadbury Dairy Milk Silk, have launched their first ever mini-series titled Butterflies that captures the sweet essence of young love. Even in these trying times, the young find a way to go the distance for their love.
Butterflies is an anthology of three stories of young love – of teenagers, college-goers and young adults in their mid-twenties. But irrespective of age, we all experience love in the same remarkable ways with the initial blushes, the nervousness, the “butterflies in your stomach”, the second thoughts, an avalanche of emotions. Terribly Tiny Talkies and Cadbury Dairy Milk Silk, in their signature style, wrap all these emotions in a delectable package with this web show which stars prominent actors like Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani.
Speaking on the release of their first-ever web show, Terribly Tiny Tales CEO Anuj Gosalia said, “Butterflies, created by Terribly Tiny Talkies is a magical coming together of our premium storytelling and the memorability of an iconic brand that is Cadbury Dairy Milk Silk. After partnering on Such-A-Pyaar for Valentine’s Day this is our second association with Cadbury Dairy Milk Silk facilitated by the team at Wavemaker. What’s been most exciting is that Sharanya Rajgopal (Studio Head – Terribly Tiny Talkies and show creator) and the writers’ room have brought alive the joy and innocence of going that extra mile for someone you love for three different age groups beautifully – by even shooting some parts in Paris. We’re on our way to reach 3 million+ views on the films but the love in the comments has been the most special.”
Butterflies is live on TTT’s YouTube channel & Facebook. TTT is also sharing snackable stories around this show’s theme which will be published on their Facebook, Instagram & Twitter across the three weeks.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
