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Tata Elxsi to showcase latest innovations & solutions in BroadcastAsia 2016
MUMBAI: Tata Elxsi, a global design and technology service leader in the Broadcast industry, today announced its participation in BroadcastAsia/ CommunicAsia 2016, where it will be showcasing its latest innovations and solutions in Broadcast, Communications, IoT and Artificial Intelligence.
Our solutions not only address the key challenges faced by the industry today but are also future-ready positioning us in the forefront of transforming the MSO and Broadcast businesses. These include Globally Deployable RDK Suite – Prime, FalconEye Test Automation and QoE Monitoring, Artificial Intelligence and Big Data Analytics, DevOps, Internet of Things Platform and Connected TV and Multiscreen Application. We work with the Top 5 MSOs, STBs/ Gateway vendors globally, establishing our leadership in this domain.
Tata Elxsi senior VP strategy and marketing Nitin Pai said, “The telecom and broadcast sector are undergoing significant transformation, especially with phenomenal digital adoption. While the services on broadcast are increasingly adopting OTT video delivery and using big-data analytics to provide an enhanced, all-pervasive consumer experience, the telecoms are undergoing a larger change with the advent of SDN/NFV, virtual CPEs, Artificial Intelligence based prediction and automations and 5G wireless. There is a huge demand to create newer platforms and services on the intersections of these technologies for applications like SmartCities, Industry 4.0 and IoT. The emergence of such new intersections across vertical market segments creates interesting possibilities for new business models. ComminicAsia/ BroadcastAsia is a great platform to share key trends, innovations, solutions and experiences from Tata Elxsi.”
Tata Elxsi’s showcase at BroadcastAsia/ CommunicAsia (Booth 1 H3-07) will include solutions across the following categories:
Develop, Test & Deploy: We work with leading operators across the world, helping them strategize next generation quad-play services – right from planning, development, testing to integration and deployment support. This includes next generation IMS/ DOCSIS implementations and new services around IoT, Smart Home, Healthcare, etc.
Launch, Analyse & Monetise: We provide a unified OTT platform to launch your content services across platforms with integrated 24×7 monitoring QoS/QoE support and content analytics. This allows delivery of enhanced consumer experiences and effectively monetises content.
Transforming to Agile Networks: We have been solving problems for operators and OEMs globally for next generation network solutions with SDN/NFV and vCPE development and deployments. These include industry’s first implementation of holistic software defined networking architecture – with secure communications for Healthcare and a pioneering validation solution for end-to-end validation of a leading MSO’s NFV architecture.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
