iWorld
Sunburn 2017 goes live on Tata Sky mobile app
Ola Sunburn Festival 2017 burst into life on small screens as Tata Sky mobile app streamed the beats of some of the world’s top EDM acts on smartphones on the inaugural day of the iconic music festival. Dmitri Vegas & Like Mike (DVLM) and Coone were two of the nearly 20 electrifying local and international acts performed across four stages, whose pulsating rhythms reverberated around the Oxford Golf Resort (Pune) on the Festival’s inaugural day.
Twisted Bass got the groove going at the Ola Stage with London-based duo Stooki Sound, Citizen Kain, Talamasca and Swami Harami also spinning out their tunes. Coone, DJ Mag’s highest-ranked Hardstyle DJ in 2016, came on as the sun went down and took the party up a gear at the Empire of the Sun 2.0 stage. He handed over to Mattn, who cleared the stage for DJ Mag’s 2015 Top 100 #1s and concluding act DVLM.
Apart from streaming live from the festival’s four days, Tata Sky Mobile App is open to all users including non-subscribers, also showcasing nearly 500 hours of additional content, including after movies, artist interviews and exclusive backstage footage.
Every throbbing beat from the opening day of Ola Sunburn 2017 was streamed live on Tata Sky’s mobile app. India’s leading content distribution platform has tied up with the festival, one of the largest in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the smartphone. This is the first time ever that Ola Sunburn festival will be live streamed on the Tata Sky Mobile app which is free for all users.
Tata Sky has lined up a slew of ground-breaking experiences for fans at the venue that put them at the heart of the action like never before. Tata Sky set up dedicated virtual reality pods that gave fans a breath-taking 360-degree view of what the DJs see from behind the turntable as they crank out their tunes. There was also a Graffiti Wall where fans could get photographs of themselves clicked, which they could spray paint, write messages or draw quirky costumes on.
The second day of Ola Sunburn 2017 kicks off Friday afternoon and will feature 21 acts, including DJ Snake and Kayzo.
Until now, Tata Sky’s partnership with Ola – Sunburn 2017 has received over 80,000 engagement on social media platforms, over 6,000 mentions and growing.
Download the Tata Sky mobile app now and be a party of the biggest party of the year.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
