eNews
Ssohini Mitra joins Rose Play at Rose Audio Visuals as senior VP
Mumbai: Ssohini Mitra joined in January 2023 as senior vice president of Rose Play at Rose Audio Visuals Pvt. Ltd. Mitra shared the development via a LinkedIn post.
Mitra has over 19 years of experience in the creative, digital, and production fields, as well as being the author of “The Black India” and the founder and CEO of Avant Garde Films.
According to her LinkedIn profile, Mitra’s experience is both extensive and non-traditional, ranging from daily operational management to big-picture planning. “She is privileged to lead a very talented team of designers and artists through the maze of creatives, production, and post-VFX,” it added. “She hosts other leadership/management things to expand her horizons: inspire her teams, mentor and coach, hire people who are smarter than her, take on speaking engagements, develop new businesses—you get the drift.”
During her previous stints in the industry, Mitra was associated with Cosmos Maya, FutureWorks Media Ltd., Maya Digital Studios (P) Ltd., Ibroad7 Communication Pvt. Ltd., Imaging Lab, Tijori Entertainment, and Network18 Media & Investments Ltd.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
