iWorld
Sony LIV partners with Mukta Arts to showcase Whistling Woods International’s short films
MUMBAI: Whistling Woods International (WWI), one of the world’s leading film, communication and media arts school announced a partnership with Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform via Mukta Arts’ digital venture, Connect.1. Underlining the brand’s commitment to enhance the users’ entertainment-viewing experience, Sony LIV’s association with WWI and its digital venture Connect.1, will entail showcase and promotion of short films produced by students of the institute. These films will cater audiences across all age groups and will be featured under the section, “Mini Talkies”, on Sony LIV.
Curated by Sony LIV, the short films will be of varied genres ranging from drama, thriller, action to romance and comedy, including several award winning films which have been screened at national and international film festivals. This partnership marks a new beginning for the WWI students to create outstanding and engaging content, inspiring the extended community in the media and entertainment fraternity, adding to Sony LIV’s existing diverse and growing library.
Uday Sodhi, EVP and Head – Digital Business, Sony LIV, said, “We are delighted to announce our partnership with Mukta Arts, which will further enhance our extensive content library and allow our users to sample the latest content developed by the upcoming talents trained at Whistling Woods International. This association opens up avenues to collaborate with Connect.1 – the digital division of Mukta Arts, to create engaging and entertaining content for our users and establish Sony LIV as the premier digital destination for top-quality entertainment.”
Subhash Ghai, Founder & Chairman, Whistling Woods International; Chairman, Mukta Arts Limited, added, “Firstly, I would like to congratulate Mukta Arts and Sony LIV for the association which will open a range of opportunities for both the brands. Over the time, Sony LIV has established itself as the go-to destination for today’s mobile-first consumer. This association will showcase the works of the students of Whistling Woods International, helping us amplify the reach and recognition of our talented students.”
Headquartered in Mumbai, Mukta Arts, is an Indian film production company known for its association with several blockbuster movie hits such as Taal, Pardes and Ram Lakhan amongst others. These successful hits from the production house of Mr. Subash Ghai have pre-defined directorial credibility for Mukta Arts in the history of Indian Cinema.
Do watch the short films here:
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
