iWorld
SLA Digital powers Viu carrier billing
MUMBAI: SLA Digital has partnered with Vuclip, a PCCW Media company, and the leading premium video-on-demand service provider for emerging markets, making its service, Viu, available to more customers via carrier billing.
Viu provides compelling original content in addition to the freshest regional and premium TV shows and movies to its 16 million users across 15 markets including the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
“SLA Digital is committed to delivering new and innovative services for Asian and Middle Eastern mobile customers to consume via carrier billing. This exciting partnership with Vuclip enables us to expand our content offering and ensures that Vuclip’s customers are treated to a frictionless entertainment experience to consume at their leisure.” commented Ashley O’Kane, Head of Marketing at SLA Digital.
With carrier billing, SLA Digital provides customers with an alternative mobile payment solution to subscribe to Viu’s comprehensive catalogue of content where the amount is charged to their post-paid bill or deducted from their prepaid balance. This option, therefore, provides customers with a seamless and secure payment alternative to credit or debit cards.
Speaking about the partnership, Wesam Kattan, Vice President Content & Brand Marketing, Vuclip MENA, said, “Viu is happy to partner with SLA Digital to facilitate our consumers with a convenient and secure payment solution for our service. Through the integration of carrier billing, viewers can now easily subscribe to our comprehensive catalogue of TV shows, movies and original content. This partnership also enables us to expand in the region to include SLA Digital’s Middle Eastern and Asian mobile operator portfolio. We are excited to kick off with an initial offering with Zain Kuwait and look forward to developing our relationship further.”
The carrier billing partnership is now live with Zain Kuwait, with plans to further leverage SLA Digital’s mobile operator connectivity across the region.
PIX COURTESY: ZAWYA
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
