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Shruti Haasan Debuts as Chat Show Host on Viu’s “Viu Hello Sago”

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MUMBAI: Leading OTT video service Viu is set to entertain its Tamil audience with the launch of another celebrity chat show, this one titled “Viu Hello Sago” with talented actress Shruti Haasan. In collaboration with Motion Content Group, the show will regale viewers with stories and trivia about Kollywood’s biggest stars and their “Sago,” meaning “friends” in slang.

Fans can anticipate A-listers speaking with the ever-exuberant Shruti Haasan in this interactive Tamil chat show. Guests will also partake in revealing all of their Sago’s secrets out in the open.

Speaking about her debut as a chat-show host, Shruti Haasan said, “Working in the entertainment industry often does not allow public figures to be themselves. With the launch of ‘Viu Hello Sago’, I am positive that viewers will witness a never-seen-before side of celebrities and their beautiful journeys through honest candid conversations. I am delighted to be a part of this show on Viu.”

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Commenting on the launch, Vishal Kumar Maheshwari, Country Head, Viu India said, “Our philosophy is to continue to invest in local markets with stories and formats that resonate with our audiences. Our chat show format of ‘No. 1 Yaari’ with renowned celebrities across the Telugu, Kannada and Marathi regions has been very successful and with Tamil Nadu being one of our newest markets, we are excited to bring this latest show here. Shruti Hassan is a perfect fit as she engages the various celebrity guests in conversation and gives our audiences a peek into a never before seen side of their lives.”

Ashwin Padmanabhan, Head – Motion Content Group, India , India said, “At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest in the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

With 13 episodes, this Viu Original is simulcast on Viu App and Sun TV since 28th October 2018, every Sunday at 8.30 PM.

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iWorld

JioStar-backed crackdown busts illegal IPTV network, three arrested

Police seize Rs 20 lakh, expose piracy ring streaming IPL and OTT content

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MUMBAI: A coordinated anti-piracy operation backed by JioStar India Private Limited has led to the arrest of three individuals linked to an organised illegal IPTV network streaming premium television and sports content, including matches from the TATA IPL 2026.

The crackdown was carried out by the Cyber Crime Police Firozabad, which uncovered a piracy syndicate operating under the name “BOS IPTV”. The accused were apprehended across Uttar Pradesh, Punjab and Rajasthan, signalling the multi-state footprint of the operation.

Investigators found that the network had built a user base of over 900 subscribers, distributing unauthorised streams of copyrighted content through digital platforms, including messaging apps. Authorities also traced structured financial transactions linked to the operation, with payments routed via QR codes, bank accounts and other digital methods.

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As part of the enforcement action, law enforcement agencies seized several electronic devices and financial records. Around Rs 20 lakh connected to the accused has been frozen, highlighting the commercial scale of the piracy network.

The case follows an earlier crackdown on a large illegal IPTV operation and marks an expansion of efforts to dismantle connected nodes within the piracy ecosystem. Officials indicated that investigations are ongoing, with more links in the network under scrutiny.

The complaint, supported by JioStar India Private Limited, has been registered under provisions of the Bharatiya Nyaya Sanhita, the Information Technology Act and the Copyright Act.

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The development underscores growing collaboration between content owners and law enforcement agencies as India intensifies its fight against digital piracy. With high-value properties like the IPL in focus, the message is clear: the stream may be illegal, but the crackdown is very real.

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