iWorld
ShemarooMe’s platform design gets recognized at ‘India’s Best Design Awards 2019’
MUMBAI: Shemaroo’s video-streaming OTT platform- ShemarooMe's design has bagged India’s Best Design Project 2019 award at the recently concluded ‘India’s Best Design Awards 2019’ organized by Indi Pool for the work done by Fractal Ink Design Studio on its user interface and experience. The award is an initiative by POOL Magazine, "India’s Best Design Awards" was the first to recognize Design Studios for their professional work, business practices and transparency.
The prestigious award received entries from numerous brands and had a prominent line up of jury panel and many other eminent personalities from across the globe. Amongst several entries received, Fractal Ink Design Studio was recognized for their work on ShemarooMe’s OTT platform design.
Developed by Fractal Ink Studio, the interface of ShemarooMe app comes across as fresh and vibrant which resonates with the target audience. The wide array of categories on the ShemarooMe app are displayed in a unique way which is user friendly for the consumers.
ShemarooMe, which was launched earlier this year, has already received an overwhelming response from all OTT viewers. It is a one-stop destination for authentic Indian content across Bollywood, Gujarati, Kids, Devotion and Punjabi.
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
