iWorld
Shemaroo Entertainment Strengthens its Live Darshan Offerings
National, 27th April, 2018: Religious diversity has been a defining characteristic of Indians for centuries. It plays a central role in people’s daily life through its temple ceremonies, festivals, pilgrimages and family religious traditions. Shemaroo Entertainment, one of India’s leading content powerhouse has a strong focus on its devotional offering and provides live streaming of over ten of the most revered religious temples across India, every single day.
Shemaroo recently acquired the live streaming rights for Shani Shignapur in Maharashtra and Ajmer Sharif in Rajasthan. It will give the Indian devotees an opportunity to enjoy live darshan of these holy places from the comfort of their homes and even on the go.
Shani Shingnapur, a prehistoric temple in West India situated at 84 kms from Aurangabad, Maharashtra is devoted to Lord Shani. On the other hand Ajmer Sharif Dargah of Khwaja Moinuddin Chishti is one of Rajasthan’s most popular landmarks. Lakhs of devotees of all religions from across the world visit it every year.
The live feed of these two temples will be telecast on all digital platforms including mobile, internet, satellite and DTH channels.
Kranti Gada, Chief Operating Officer (COO), Shemaroo Entertainment Ltd shared, “In this fast paced life where we constantly lack the time, energy and the ability to frequently visit popular places of worship, we see a growing demand for direct live feeds from temples. We understand the challenges of modern life and technology helps us overcome these. Keeping the spirit and understanding the needs of the consumer, we are powering content to provide virtual experience of deities to the devotees. We are quite delighted, that the management of Shani Shignapur and Ajmer Sharif have supported us in reaching out to their devotees”.
Shemaroo Entertainment provides live feeds from various holy locations across the length and breadth of the country including, Karni Mata temple in Bikaner, Iskcon and Babulnath Temple in Mumbai amongst many others.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
