iWorld
Shemaroo Entertainment releases the making of “Mughal-e-Azam – The Musical” exclusively on Amazon Prime Video
Mumbai: One of the leading pioneers of content acquisition and distribution in India, Shemaroo Entertainment Limited, today announced they have launched the making of the Broadway-style musical, “Mughal-e-Azam: The Musical” exclusively on Prime Video through the Prime Video Direct self-publishing program. For the first time ever, Prime members will get to see the efforts and the brain behind creating the historical play.
The documentary on “Mughal – e – Azam: The Musical” has seen over 200,000 audiences across Asia. It highlights the efforts of everyone, right from the actors, the director and its crew members who have worked day and night to ensure that “Mughal-e-Azam: The Musical” achieves the glory it has today. The musical has won 7 out of the 14 Broadway World India Awards like Best Director Award to Feroz Khan, Best Costume Design to Manish Malhotra, Best Choreography to Mayuri Upadhyay and many more.
Talking about the association, Mr. Hiren Gada, CEO, Shemaroo Entertainment said, “Our constant endeavour at Shemaroo is to provide our consumers with entertaining content. With the premiere of “Mughal-e-Azam: The Musical” documentary on Prime Video the audience will get to know the efforts that go behind making a theatrical play of such a huge scale.”
Director of Mughal-e-Azam: The Musical, Feroz Abbas Khan, said, “K.Asif Sahab’s “Mughal E Azam” is etched in the collective memory of the nation. It is sacrosanct. My well-wishers believed that I was audacious, and this might be the defining mistake of my career. The reimagined stage version is a tribute to the genius of the original creators. We have retained most of the memories of the film and added a few more of our own.”
Deepesh Salgia, Creative and Strategic Vision – Mughal-e-Azam: The Musical said, “Since the inception of Home video and satellite TV, as far as Mughal-e-Azam is concerned, Shapoorji Pallonji has always partnered with Shemaroo, whether it was the B & W version or the film or later the colour version. We are happy to continue this association with the release of documentary on Mughal-e-Azam: The Musical in the 25th year of our relationship.”
Shemaroo is providing the deserved exposure to those efforts which go unnoticed behind the stage and are not seen by the audience. The overly popular Musical receives standing ovation at every new centre. Shemaroo Entertainment will soon release the making of “Mughal-e-Azam – The Musical” on other platforms as well.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
