iWorld
Shemaroo Entertainment brings Lalbaugcha Raja to devotees’ homes
Mumbai: On the back of its successful, decade-long association with Lalbaugcha Raja, this year too Shemaroo Entertainment, India’s leading content powerhouse, has announced that the festivities and poojas at Lalbaugcha Raja would be telecasted live across Shemaroo’s online platforms including their own OTT ShemarooMe. The telecast would bring the “LIVE Darshan” of Lalbaugcha Raja to the homes of devotees. Shemaroo will also distribute the content of Lalbaugcha Raja (video and images) to all leading telecom operators across the country as well as other online and DTH platforms.
Consumers can download the ShemarooMe app to enjoy the feed of the LIVE Darshan and Maha Aarti of Lord Ganesha across screens whenever and wherever they are. Viewers can also access the telecast on Shemaroo’s subscriptions services on all DTH operators. It will also be available on Shemaroo’s Hindu devotional app ‘Shemaroo Bhakti’. Simply give a missed call on 9983371222 to download the app to watch Live Darshan free without any additional cost.
Consumers who wish to enjoy the LIVE Darshan on their TV sets will have to subscribe to the devotional service from their DTH operators. LIVE Darshan will be available on Airtel – Om Shakti (Service No 674), Tata Sky – Devotion (Service No 1051), Dish – Bhakti Active (Service No 1069) & D2H (Service No 1203). Shemaroo will also distribute the live feed via some selected mobile apps & websites to reach out to maximum audience.
Shemaroo Entertainment, CEO, Hiren Gada said, “We are glad that this year again, we have associated with the Lalbaug Ganeshostav Mandal to bring the Lord’s blessings to consumers’ homes. With the pandemic restricting crowds and the requirement of social distancing, we hope that the live telecast will allow people who are unable to come personally to take Darshan online. We are glad that we could harness the power of technology to bring the Ganesh Utsav celebrations live from the most famous pandal to them.”
Lalbaugcha Raja Sarvajanik Ganeshostav Mandal, secretary, Sudhir Salvi added, “Our association with Shemaroo goes back to over a decade. The tie-up enables millions of people to take Darshan of the Lord even if they are unable to visit. This year, with the pandemic, we need to be more careful and adhere to the social distancing norms and hence the Live darshan will enable millions of people who can’t visit Lalbaug to take bappa’s blessings. Shemaroo’s reach across platforms will let devotees enjoy the Live darshan of Lalbaugcha Raja in their own comfort & we are thankful to Shemaroo for this support.”
Shemaroo also won the ‘Best LIVE Streaming’ award at vIDEA 2019 for Shemaroo Bhakti Facebook page for the above offering. There was a hiatus in 2020 due to the pandemic, and Lalbaugcha Raja returns this year.
About Shemaroo Entertainment:
Shemaroo Entertainment Ltd is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years.
With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.
Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers of the HSM belt.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
