iWorld
Planetcast forays into OTT segment
Mumbai: Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers and content creators to build advanced OTT app and web based entertainment ecosystem and deploy it in a highly cost effective manner.
Planetcast OTT solution is aimed towards exponential increase in ROI for broadcasters, media companies, video content owners and publishers who wants to take their content over the top. Planetcast OTT empowers the customers to quickly launch, manage and monetize new OTT offerings.
Planetcast, with its OTT solution will break the glass ceiling which prevents passionate media companies and content owners from making OTT market entry due to the high cost attached to it. An out of the box solution, it enables the customers to deploy premium OTT experience within the time limit and within their budget. Planetcast OTT solution will have a simplistic interface which does not require engineers to manage or build services, Planetcast is very clear about OTT product offering, its to make customer’s life simple and hassle free.
Commenting on the occasion, M.N Vyas, Executive Director, Planetcast said “Indian market is responding positively towards OTT services and media companies are highly optimistic about tapping into the fast growing opportunity OTT offers. Media companies were not able to do so due to high cost and ambiguity in the market, Planetcast OTT solution will put an end to all this as it will enable the media companies to launch quick, cost effective and easy to manage OTT services across all connected devices.”
Commenting on the occasion, Sanjay Duda, Chief Marketing Officer, Planetcast said “The global OTT market is projected to surpass $64.9 billion by 2021 , its too big a business not to be done. Media companies and content owners can increase their business exponentially through OTT offerings and I am confident that they will find a like minded partner in Planetcast. Our solution is cost effective, easy to deploy and easy to manage. Our two decades of successful broadcast industry operations is the biggest differentiating factor behind Planetcast OTT solution.”
Planetcast will give a sneak peek into its OTT solution at Broadcast India 2016, Mumbai, booth number B-212-1. The product will be available in December 2016.
iWorld
Snap hits $1B revenue as subscriptions cross 25 million
Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions
CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.
Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.
Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.
But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.
Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.
Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.
With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.
