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MX Player rides K-drama wave this holiday season

The OTT platform has announced a lineup of Hindi-dubbed versions of popular K-dramas.

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Mumbai: MX Player is hosting Hindi dubs of popular Korean dramas (K-dramas) on its platform this holiday season. The titles can be streamed for free exclusively on the streaming platform. 

Gentle romances, soapy dramas, exciting thrillers, and unique stories from a familiar culture are one of the main reasons why K-content is gaining popularity in the Indian subcontinent. By offering these titles in Hindi, MX Player aims to democratise international content for the mass Indian audiences, said the OTT platform in a statement.

The lineup has an overarching theme of romance weaved into various genres such as medical procedural, corporate conspiracies, family drama, fantasy, adventure, and sci-fi. It includes shows like "Heirs," "Pinocchio," "Rich Man Goblin," "Dr Romantic," "Doctor Stranger," "Penthouse," "Kill Me Heal Me," "I’m not a Robot," "Into the Ring," and "Doctor John" among others.

“The volume of content consumption on OTT has significantly increased over the last two years, not just in regional/ local content but also for international shows that we localise and dub in Indian languages for our large audience base at MX," stated MX Player SVP and head – content acquisitions and alliances Mansi Shrivastav. "One big obsession/major trend we see today is the love and craze for K-dramas that have all the makings of an entertainment potboiler dressed up in sharp production design and fresh, well-written narratives. We are delighted to share that MX VDesi will continue to offer Korean shows that have gained popularity and are loved by global audiences, along with new releases that are in the pipeline.”

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