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OpenAI researcher Zoe Hitzig resigns over ChatGPT ad plans

Zoe Hitzig says an ad-driven model could put user privacy and AI integrity at risk.

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CALIFORNIA: OpenAI researcher Zoe Hitzig has resigned from the company, citing concerns about the introduction of advertising in ChatGPT. Hitzig, who spent two years working on AI development and governance, announced her departure in a guest essay for The New York Times, just as the company began testing ads.

Hitzig’s main concern is not the presence of ads itself, but the long-term financial pressure they could create. While OpenAI maintains that ads will be clearly labelled and will not influence the AI’s responses, she argues that dependence on ad revenue can eventually change how a company operates.

She also expressed concern about the vast amount of sensitive data OpenAI holds, questioning whether the company can resist the tidal forces that push businesses to monetise private information.

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“I resigned from OpenAI on Monday. The same day, they started testing ads in ChatGPT. OpenAI has the most detailed record of private human thought ever assembled. Can we trust them to resist the tidal forces pushing them to abuse it?” she wrote in a post on X.

Her warning points to a growing tension between business priorities and ethical responsibility, raising the question of whether a company can deliver objective AI responses while also keeping advertisers happy. It also underscores concerns around data privacy, as OpenAI handles vast amounts of personal information, creating risks that go beyond those faced by earlier tech platforms. At the same time, there are fears about future integrity, with financial pressures potentially pushing AI systems to favour engagement over accuracy or safety.

As ChatGPT moves from a purely subscription-based model toward a more commercial approach, the industry is watching closely. For Hitzig, the shift represents a fundamental change in OpenAI’s mission, raising concerns that the drive for profit could eventually compromise the integrity of the technology.

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eNews

Paisabazaar launches Credit Premier League 2.0

Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.

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MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.

Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.

All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.

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Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”

The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.

Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.

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In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.

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