iWorld
OoyalaREACH, Powered By 24i, Simplifies And Accelerates OTT Content Delivery
MUMBAI: Ooyala, a leader in media production, distribution and monetization solutions, is partnering with 24i, the leading Internet TV app developer for the world’s top media companies, to launch OoyalaREACH, an integrated and highly configurable OTT content preparation and delivery solution. Media owners can leverage OoyalaREACH to create, manage and deploy premium OTT experiences across multiple platforms seamlessly, expanding the audiences for their content and driving more revenue.
Powered by 24i's SmartOTT and Backstage solution, which features templated front-end apps and middleware, OoyalaREACH plugs in to the Ooyala Flex Media Platform and other Ooyala solutions so media owners can have a well connected content supply chain, from start to finish. With complete flexibility in the configuration and branding of the front-end apps, high quality and unique app experiences can now be created and deployed quickly across a wide array of platforms like iOS, Android, Apple TV, Roku, Smart TVs and more.
This modular and integrated solution also offers ready access to analytics, advertising, and eCommerce solutions, so media owners can manage, publish and monetize their OTT experiences easily, with insights into viewing trends.
“Time to market is key in today’s high pressure media world,” said Jonathan Huberman, CEO, Ooyala. “OoyalaREACH, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms.”
“We want to enable media owners worldwide to delight their viewers, subscribers and fans with immersive experiences across all devices,” said Martijn van Horssen, CEO and Co-founder, 24i. “Teaming up with partners like Ooyala is key to our success in delivering on this goal and we’re very excited to partner with Ooyala and to power their complete templated applications OTT Solution, OoyalaREACH.“
iWorld
Samay Raina confirms return of India’s Got Latent after controversy
Still Alive mixes humour and reflection as comedian revisits 2025 row
MUMBAI: Samay Raina has signalled a possible return of his controversial show India’s Got Latent, using his latest stand-up special Still Alive to address the past and hint at what lies ahead.
Released on YouTube, the special marks Raina’s most candid take yet on the backlash that forced the show off air in 2025. While much of the performance leans on humour, it also dips into more reflective territory, offering a glimpse into the emotional toll of the controversy.
Recounting the fallout, YouTube comedian samay raina said, “We were both extremely unsettled. How would we navigate this? It was terrifying. We were lost as to what was happening.” He also spoke about a moment involving fellow comedian Balraj Ghai’s family, describing it as overwhelming and difficult to process.
The personal impact of the episode came through most strongly when Raina spoke about his family. He admitted he struggled to even answer a call from his mother during the crisis. YouTube comedian samay raina said, “I hesitated to answer her call and show my tear-streaked face. How would she react? My mom is unaware of anything except how to love.”
Amid the introspection, Raina also dropped a clear hint about the future of his show. While he believes the first season ended on a high note, he confirmed that he intends to revive it. YouTube comedian samay raina said, “I will bring back the show because it used to be fun making it.”
The original run of India’s Got Latent had been pulled down following widespread criticism and legal scrutiny over controversial remarks that went viral, prompting debates around content boundaries in India’s digital entertainment space. Raina later removed episodes and issued an apology, stepping back from major releases for a period.
His return now appears more measured, blending humour with reflection and signalling a creative reset. He also hinted that the next iteration of the show could be more raw and unfiltered, though details remain under wraps.
For fans, the takeaway is simple. The show that sparked both laughter and debate may be gearing up for a second act, with Raina ready to test the limits once again, this time with a sharper sense of where the lines lie.
