Gaming
Now Challenge your friends and Play “Kaun Banega Crorepati” LIVE!
MUMBAI: Multi Screen Media (MSM) Pvt. Ltd. today launched the digital destinations for this season’s KBC – the new look for the KBC website – www.KBCSony.com, the Official KBC App and the KBC Play Along Application. Both, the official App and the Play Along app are available on iTunes (iOS), Android and Windows.
The KBC Official App
The KBC Official App has 3 key features – the KBC Official Game, the Globe Quiz and Registrations for Ghar Baithe Jeeto Jackpot (GBJJ).
The KBC Official Game gives users an opportunity to play his favourite game any time, from any location across devices. The easy to navigate user interface is similar to the experience of playing KBC on the ‘Hot Seat’. Users have access to the same lifelines as on TV. Cross-devices common social leaderboard will keep users engaged and keep it competitive. The KBC Official game will also be available on Facebook for users to play.
Users can also win by participating in Ghar Baithe Jeeto Jackpot via the KBC App. Previously, the only way to play was to either send SMS or call in. Now, one can play multiple times via the official App.
To download the app, SMS KBCAPP to 52525, or download the app from the iTunes, Google Play and Windows App Stores.
The ‘KBC Play Along’ mobile application
For the 1st time in India, every single TV viewer can play along with the KBC show on-air during its prime-time telecast. This unique and interactive application allows users to participate either via the App or the via the website, and respond to Mr. Bachchan’s questions on-air. Users can also challenge and compete with their friends on social media.
To download the KBC Play Along app, SMS PLAY to 52525. Or download the app from the iTunes, Google Play and Windows App Stores Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented “This year, we have embraced the mobile Internet user and enabled them to participate, engage and be rewarded… users can play-along with the hot-seat participant on-air and be rewarded. We have enabled a true second-screen engagement for the viewer. The idea is to bring the KBC experience up close and personal, across multiple mediums, be it mobile, tablet or online”.
The “Upload Your Family Photograph” feature allows users to become a part of the KBC family. They can upload their family photographs accompanied by a brief anecdote; some of the best photographs and stories will be shared by Mr. Amitabh Bachchan during the show.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
