iWorld
nexGTv acquires rights for 25 key entertainment assets by ATechnos
MUMBAI: Need the latest dope on the Udta Punjab controversy, or want to know which superstar has bagged the lead in the next instalment of the hit franchise Dhoom? If such viral content is what you’re looking for, look no further! nexGTv, India’s largest subscription-led video entertainment app, has acquired the digital rights to 25 key entertainment assets developed and distributed by ATechnos, a leading digital media content distribution and techno media company.
ATechnos provides services in Video/Audio/Text/Image/App distribution and production domain. Their media distribution arms in 52+ countries have empowered thousands of customers worldwide and enabled several key content distribution partnerships. ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.
Speaking on the tie-up, nexGTV COO Abhesh Verma said, “In today’s digital-first world, snackable viral content is fast emerging as the preferred entertainment option for viewers across the globe. Even Indian viewers have caught on the trend, as can be witnessed by the rise in mobile-based video data traffic within the country. Since we, at nexGTv, have always tailored our offerings to meet the requirements of our subscribers, partnering with ATechno was a logical decision. The association greatly augments the entertainment options available on our platform and allows our users to stay informed about the latest trends, developments and gossip from the entertainment industry worldwide.”
The move will allow nexGTv users to view premium videos containing celebrity interviews, public reactions on trending topics besides style updates and news that range from bewildering to bizarre from around the globe. Be it a sneak peek in to Shahid Kapoor’s smoking hot workout videos or the controversial scandals inside the Big Brother’s house, nexGTv subscribers can catch up on all the latest news and developments in the world of entertainment! So what are you waiting for? Download the nexGTv app on your smartphone today, or visit www.nexgtv.com today!
iWorld
Shemaroome acquires complete OHO Gujarati content library
Platform adds over 30 original web series, starting with Pratik Gandhi’s Vitthal Teedi.
MUMBAI: Shemaroome has just hit the jackpot in the Gujarati entertainment space and this time, it’s a full house of regional stories. Shemaroo Entertainment has announced the acquisition of the entire content library of OHO Gujarati for its OTT platform ShemarooMe. This first-of-its-kind consolidation significantly strengthens the platform’s position in Gujarati digital content.
The deal brings more than 30 original Gujarati web series to ShemarooMe, featuring work from over 450 local actors. It builds on the platform’s growing focus on high-quality, culturally rooted regional storytelling.
Shemaroo Entertainment Ltd., chief operating officer for Digital Business Saurabh Srivastava said the acquisition will make compelling Gujarati stories more accessible to viewers across India and the world. “With our strong connection to Gujarati audiences, we believe these stories can travel far and create an exciting entertainment offering,” he noted.
The first title from the acquired library will stream on Shemaroome from 10 April. It is the acclaimed series Vitthal Teedi, starring Pratik Gandhi in his first and only Gujarati web series role to date. Set in 1980s Saurashtra, the character-driven drama follows a small-time gambler navigating personal ideals against harsh realities. The soundtrack features contributions from Aditya Gadhvi, Jigardan Gadhavi and Geeta Rabari.
This strategic acquisition aligns with Shemaroo’s broader digital growth approach focusing on sustainable expansion and deeper engagement with regional languages through a mix of originals and curated content.
For Gujarati entertainment lovers, Shemaroome has just rolled out the red carpet or should we say, the traditional dhabli for a rich new wave of authentic stories. The platform is clearly betting big that when it comes to regional content, more is indeed merrier.
