eNews
Network18 Digital Strikes a Fashion Chord: Launches ‘India Ka Fashion Capital’
MUMBAI: Network 18 Digital expands its gamut of original digital shows with the announcement of its new chic offering – India Ka Fashion Capital, powered by Flipkart Fashion and produced by Firstpost Studio. The upcoming show aims to storm the world of fashion, style and glamour. It features a cutting edge concept which revolves around exploring breakthrough fashion trends and their genesis. Ira Dubey, the host takes to the streets of Indian cities to discover how they contribute to the fashion scene of the country.
The digital series will not only show the current fashion trends in Indian cities but will also dig deeper into the evolution of those trends that influence Indian styles. Presented in a five part series of 8 – 10 minutes each, the captivating episodes will be shown in a documentary format thereby establishing a stronger connect with the audience.
The show promises to reveal facts that will fascinate even the most ardent fashionistas. It will share exciting and unknown trivia such as – the name of a popular clothing style ‘dungaree’ originated from the area of Dongri in Mumbai, costumes of the sensational series Game of Thrones came from Delhi’s Lajpat Nagar and more such riveting facts which further makes the show engaging and enthralling.
Commenting on the new show, Azim Lalani, Business Head of English General News Cluster, Network 18 said, “Our priority has always been to engage a diverse set of audience with strong, original and one-of-its-kind content. Our offerings to our viewers are accentuated by effective collaborations with brands such as Flipkart. It’s a two-way association where our content significantly highlights the brands’ efforts and assists them with achieving their communication goals. For Flipkart’s India Ka Fashion Capital we have creatively reinforced the platform’s standing as one-stop-destination for all things fashion. Along with delivering an innovative marketing solution to the brand we are sharing excellent content for our discerning audience that diligently follows fashion trends. The unique show also adds to our repertoire of path-breaking digital offerings.”
Sharing his perspective on the show, Sushanth Ravikumar, Associate Director – Brand Marketing, Flipkart said, “India’s local fashion markets play an integral role in molding the country’s fashion culture. Flipkart aims to recreate and improve on the best aspects of these markets. This web series explores what makes Flipkart Fashion ‘India Ka Fashion Capital’ in a manner that is genuinely interesting and our partnership with Network18 Digital enables us to reach a diverse audience with quality content. “
The series will be launched on August 27, 2018 on Network18 Digital websites and on Firstpost and Flipkart’s YouTube channels.
Promo link: https://www.facebook.com/firstpostin/videos/1938043026255343/
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
