iWorld
Netflix Now Supports HDR on Windows 10
MUMBAI: Netflix announced the addition of High Dynamic Range (HDR) support on Windows 10 for both the Edge browser and the Netflix app. With this update, Netflix members who have a supported device and a premium plan can enjoy amazing Netflix movies and shows in HDR. With HDR enabled, fans can immerse themselves in the delicious colors of Chef’s Table, the terrifying depths of the Upside Down in Stranger Things 2, and enjoy the upcoming Netflix film Bright starring Will Smith. And this is just the beginning! Today, we have over 200 hours of HDR entertainment, and in 2018 even more HDR PCs will enter the market and support the growing number of Netflix originals.
This feature is the culmination of a multi-year collaboration between Netflix and a number of industry partners. Intel’s 7th generation and higher CPUs provide that capability needed to play the Netflix HDR10 encodes. In addition, both Intel and Nvidia developed GPUs that use 10 bits-per-channel for each of the RGB colors, increasing the color space that can be represented. With this new hardware available in consumer PCs, Netflix and Microsoft partnered together to put the software pieces in place. Microsoft added the necessary OS and browser changes in their Windows 10 Fall Creators Update and our engineers integrated against those APIs to complete the video player work.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
