iWorld
Netflix India: New survey reveals that India ranks highest in watching Netflix with pets
MUMBAI: Love for our pets has reached epic heights – special pet taxi services in Mumbai, sick leave for dogs in Italy, emotional support peacocks in the US – so it should come as no surprise that our four-legged friends have infiltrated our entertainment habits as well. According to a new survey released by Netflix, when it comes to watching TV, most Indians (75%) find pets to be the best binge partner. 88% of Indian members have watched Netflix with their pets, as compared to 74% globally.
After all, watching a show with pets mean no spoilers and no cheating. The best binge paw-tner? You bet! Not only do pets not hog the remote or judge your entertainment tastes (well, maybe), they make the perfect partners for the company, the cuddles (44% of Indian members have turned to their furry friends for comfort during a sad or scary scene) and even the conversation (39% have talked to their pet about the show or movie they were watching).
Though you should be warned that pet bingeing can also be ruff. A considerable number of respondents (43%) have moved from where they were sitting, so their pet would be more comfortable, several (31%) have bribed them with treats to watch longer, and some (30%) have even gone so far as turning off a show because their pet didn’t appear to like it. The snuggle is real.
So what are the shows everyone is barking and meowing about? Dog and cat owners in India are likely to go for comedy with a high dose of drama and adventure. Bring on Friends from College, Alias Grace, and A Series of Unfortunate Events. The one show that brings all streaming species together is Stranger Things…#justiceformews.
Looking for some brand new shows that you can now stream or download to watch with your partners and paw-tners? We recommend Lost in Space (premiering April 13) for a thrilling journey with the Robinson family.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
