iWorld
MX Player Forays into Branded Content with MX Original ‘Love Ok Please’, Powered by Too Yumm!
MUMBAI: MX Player, the world’s largest local video player and India’s leading streaming platform has forayed into branded content with its latest MX Original Series – ‘Love Ok Please’, powered by Too Yumm!. Hosted by Karan Wahi, this 12-episode travel reality show explores the possibility of love on the road when 8 single and ready to mingle travel enthusiasts embark on an epic 10-day trip across Himachal Pradesh. And that’s when dating takes a U -turn!
With love whilst travelling at the forefront, Too Yumm! is a snack brand that fit the bill as a seamless product integration since it’s easy to eat and small enough to carry along with you. What’s more – it’s a healthier option to munch on since they provide a range of baked chips in multiple flavours that are low on calories and therefore appeal to consumers across segments.
Speaking about this development, Viraj Jit Singh – Head of Revenue, MX Player said, “MX Player hosts a varied mix of content across formats and genres that caters to 75 million daily active users, thereby making it a lucrative platform for advertisers and brands. We are constantly looking at integrations that suit the content offerings we have which is relevant for both, us and the brand. ‘Love Ok Please’ is a show based on love standing the test of travel and no journey is complete without having some quick munching options along the way. Therefore, this association with Too Yumm! was an ideal fit and we are delighted to have them onboard as our partner for this journey.”
Anupam Bokey, CMO RP Sanjiv Goenka Group FMCG further added saying, “Too Yumm! has a stated purpose of liberating the Indian youth of unhealthy snacks. The brand is a new age snacks brands where all products are ‘baked not fried, high on taste and available in more than 25 different flavours! So, you will always have something new and exciting to keep you company. During travel and exploration, we usually prefer being accompanied with bingeing snacks and Too Yumm! would be your best travel buddy! The audience for Love OK Please matches our consumer profile hence, it is the perfect fit.”
Love Ok Please streams in two parts, the first six episodes drop on 25th March and the second bunch of six episodes drop one week later on 1st April.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
