iWorld
Music Nova inks global publishing deal with Universal Music India
Tie-up aims to take regional and devotional music to global stage
MUMBAI: Music Nova, a regional and spiritual music label from the house of Media Nova, has signed a strategic publishing deal with Universal Music Publishing India, part of the global network of Universal Music Publishing Group.
Under the agreement, Universal Music Publishing India will administer Music Nova’s catalogue worldwide, covering licensing, royalty collection and synchronisation opportunities across films, television, OTT platforms and advertising. The move brings together global scale and local flavour, giving Music Nova’s catalogue a wider runway.
The partnership also reflects a broader shift in the music industry, where regional and devotional sounds are finding new audiences beyond borders. With streaming platforms, short-form video and OTT services driving demand for diverse content, such genres are enjoying a renewed moment in the spotlight.
Music Nova’s catalogue spans eight languages and includes a mix of regional, spiritual, devotional and fusion music, featuring both emerging and established artists. This diversity positions it well for cross-platform licensing and international collaborations.
Media Nova partner Dhiraj Advani said, “This partnership marks a significant step for Music Nova as we expand the global reach of our music. By joining forces with Universal Music Publishing India, we aim to maximise the impact of our artists and compositions across platforms and markets.”
With this collaboration, both companies are set to amplify the global presence of culturally rooted Indian music, turning local melodies into international opportunities.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
