e-commerce
Music industry seeks protection of IPR, enforcement of laws
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| Music industry seeks protection of IPR, enforcement of laws |
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MUMBAI: Riding high on technological changes, the music industry and its affiliates in India are not seeking much intervention from the finance minister this time round, except for better enforcement of laws. The Indian Music Industry (IMI), the body that looks after the interests of most of the music companies in the country, says that there is not much it expects from the Union Budget. But the Phonographic Performances Limited (PPL), the licencing arm of the IMI, is looking at some concrete intervention. PPL CEO Vipul Pradhan believes there should be a provision in the budget to reduce the VAT on cassettes. He says, “We are hoping the government reduces the VAT on cassettes, which is 12 per cent currently. The VAT applicable on CDs is four per cent which makes it more feasible for the people to opt for CDs instead of the audio cassettes. Reducing the VAT on cassettes also at four per cent will help in their sales.” “Also, the government has to undertake some kind of initiative for protection of intellectual property and rights. The growth of a country is determined by and large by the sale of computer and entertainment software and piracy is killing the industry. So, it is necessary to form a separate body to protect the intellectual property and also funding is required to educate the common masses about the ill effects of piracy,” adds Pradhan.  The governing body for the music industry down south, Simca, too is not looking for drastic changes, but a stricter adherence to prevailing laws. Simca general secretary SL Saha says, “There are no budgetary or fiscal requirements that I expect in the budget but proper enforcement of the prevailing acts to promote the industry.” PDM Entertainment COO Aman Anand, who recently organised the Sunburn Music Festival in Goa, wants a lowering of entertainment tax in the budget. Mobile content company DNS Networks is looking at tax benefits for producers and film making companies, to enable good production values in films, which in turn help mobile content get marketed profitably throughout the world. “Mobile content based on movies, including music, will get an indirect but big boost if filmmaking corporate houses can avail of these tax benefits,” says DNA Networks’ MD Devashish Mishra. The Internet and Mobile Association of India’s wishlist for the Union Budget recommends that the nascent e-commerce industry in the country be encouraged by the removal of service tax on online internet transactions done through credit cards, debit cards and net banking transactions, a move that might help the online music stores that have been started by some music companies and content aggregators in the country. The IAMAI has also recommended that the state governments be directed not to impose entertainment tax on internet and broadband services. People Infocom CEO Manoj Dawane says, “The Indian Mobile VAS Industry is on a growth path, and the times ahead promise opportunities that will need to be capitalized on and avenues that will have to be chartered. Given the existing scenario, we hope for a Budget that provides our space the support to make the most of the opportunities presented. “Telecom and media are two of the most important interrelated industries for the MVAS space. Considering both these sectors, we would look forward to the implementation of a single levy system for the telecom sector making telecom services more affordable. We would also look forward to some relief in the Fringe Benefit Tax (FBT).” “It would be favorable for service tax regulations to be kept simple, which will result in increased compliance and greater tax collections, along with making Tax filings and administration simpler and taxpayer friendly,” adds Dawane. |
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
