iWorld
MTV allows youth to connect with #RockTheVote on Twitter
MUMBAI: With the entire nation under the election fever, MTV has announced a strategic use of the Twitter platform as part of the Hero MTV Rock The Vote initiative to enhance the interactivity and reach of the campaign across youth. A first-of-its kind interactive experience to tap the digital universe, the leading youth brand MTV has launched “Follow the Hashtag” which will allow users of all kinds of devices to listen and engage with the #RockTheVote conversation on Twitter.
This will be the first time this kind of call-to-action innovation will be visible to the audiences globally. Through this feature, the mobile user does not need to be online while listening in to the conversations on #RockTheVote on Twitter. The user can dial 011-30494949 and follow the discussions on #RockTheVote, even while offline. Key tweets and interactions from @MTVIndia on #RockTheVote will be delivered on their phone via an SMS enabled by ZipDial, another strategic technology partner. This underscores MTV’s commitment to encourage every youngster to participate in the campaign and vote in the upcoming elections; and does not limit to their access to internet or expensive phones.
Speaking about the exciting innovation, Sumeli Chatterjee, Head – Marketing & Insights, MTV India said, “MTV Rock the Vote initiative is an interactive campaign that is designed to fuel conversations around elections. And Twitter is one of the leading real-time, interactive information networks in the world. The ‘Follow the Hashtag’ feature will ensure we reach out beyond just the smart phone users…thus allowing the large user base of regular (feature) phones to interact with the Rock The Vote campaign. Starting with crowd-sourced videos from colleges, web series on Funny FAQs on voting, selfies of youth ‘inked’ during election, live tweeting the college concerts, interactive television programming, comic strips and satires…the tongue in cheek messaging of Hero MTV Rock The Vote is naturally integrated with Twitter conversations. This feature phone service will ensure the conversation reaches far and wide across the online and offline youth universe, and hopefully mobilize the eligible new voters to step out and vote.”
Commenting on this innovation, Rishi Jaitly, India Market Director, Twitter said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought our users closer to the issues and moments that matter to them, while also enabling them to express their views and participate in real-time. We applaud MTV India for innovating on our platform on the occasion of Rock The Vote and for using Twitter’s unique mobile service to engage its viewers.”
MTV has launched ‘Hero MTV Rock The Vote’ as a non partisan initiative to drive awareness and education of the young generation to vote in upcoming general elections. The campaign objective is to drive conversations around voting and is built on the philosophy that ‘you cannot complain, if you do not vote’. Therefore, it has a huge skew towards the social media and mobile interactions. MTV is also planning to launch hashtag wars on youth issues / voting along with live debates with political spokespersons & election experts leveraging the Twitter platform. Giving this social campaign a humorous skew, the channel has also launched a series of witty videos to capture people’s funny reactions on voting. The web series, ‘Voting FAQs’, captures funny reactions of people to some fun questions asked around the elections. The questions are bold, tricky and most of the times, confusing, thus testing the opponents’ general knowledge while giving you a dose of laughter.
Discuss with MTV about power to vote using #RockTheVote on Twitter or dial 011-30494949 from your mobile to listen in. This election step out and vote!
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
