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Meta opens Whatsapp to rival AI chatbots in Europe

Company allows access via Business API for 12 months to address EU antitrust concerns.

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MUMBAI: Meta just cracked the door for rival AIs on Whatsapp because when regulators knock with antitrust gloves on, even the closed garden lets a few guests in. Meta Platforms will permit rival artificial intelligence chatbots to operate on Whatsapp in Europe for the next 12 months through the Whatsapp Business API, the company announced on 7 March 2026. The move comes in direct response to warnings from the European Commission, which last month signalled possible interim measures after rival complaints that Meta’s restrictions could cause “serious and irreparable harm” to competitors.

Meta had barred non-Meta AI chatbots from the platform on 15 January, limiting users to its own Meta AI assistant. The company will now charge a fee for rival AI services to access the Business API in Europe.

“For the next 12 months, we’ll support general purpose AI chatbots using the Whatsapp Business API in Europe in response to the European Commission’s regulatory process,” a Meta spokesperson said. “We believe that this removes the need for any immediate intervention as it gives the European Commission the time it needs to conclude its investigation.”

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The European Commission confirmed it is reviewing whether the policy change impacts its assessment of potential interim measures and its ongoing antitrust probe into Meta.

The Interaction Company of California, developer of the Poke.com AI assistant and one of the complainants to EU and Italian regulators, criticised the proposal, though specific objections were not detailed.

The decision follows earlier action in Italy, where Meta allowed rival AI chatbots on Whatsapp in January after an order from the country’s antitrust authority. The Italian investigation continues.

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A similar situation unfolded in Brazil, where Meta said the new policy will also apply after a court reinstated an injunction from the country’s antitrust authority that had been temporarily suspended in January.

Meta has long argued that hosting multiple chatbots strains its systems and that AI providers have alternative distribution channels, including app stores, search engines, email services, operating systems and partnerships.

In a regulatory landscape where closed platforms face growing scrutiny, Meta’s temporary opening isn’t just a concession, it’s a calculated pause, buying time to keep the conversation going while the competition knocks louder.

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iWorld

T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar

India–England semi-final records 65.2 million peak streams

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MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.

The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.

The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.

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The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.

According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.

Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.

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“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.

“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”

JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.

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“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.

The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.

With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.

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India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.

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