eNews
Likee releases a video with heart-touching Mother’s Day message from those stuck in lockdown
New Delhi: Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, came up with a unique initiative to connect those, who were unable to visit their homes to celebrate Mother’s Day because of the national lockdown triggered by the Covid-19 pandemic, with their mothers. This initiative under #Likeedreams enabled them to share their messages for their mothers through Likee, which is among the most downloaded apps globally.
As part of the initiative, a video has been released by the app wherein seven Likee creators from different parts of the country came together to talk about their mothers. Apart from sharing their messages, the video also ascertains as to how much these creators know about the persons that their mothers are. In the heart-touching video, the creators answer questions such as their mothers’ likes, interests and unfulfilled dreams.
A number of creators, including Abhishek from Bangalore, Prateek from Mumbai and Bhavana from Hyderabad, have participated in the same. The concept behind the drive, which celebrates the spirit that works consistently for us without any breaks, is that our mothers are our friends, healers, teachers, councellors and protectors. Likee also launched an H5 page dedicated to the occasion, inviting users to share videos in lieu of rewards. Likers also shared videos, featuring or honouring their mothers, under #MothersDayGift which is still among the top trends on the app.
Speaking about the initiative, Damon He, Likee India GM, said, “The relationship between a child and a mother is like that of heart and heartbeat. We are happy to virtually connect the creators with their mothers, who are our first teacher, friend, philosopher and guide.”
You can view the video here:
#Likeedreams is a very special campaign from Likee, which aims at discovering and supporting ordinary people who strive to change others’ lives through their efforts. It is due to several such initiatives that Likee has emerged as an app that the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition, and a chance to earn a living. The app has become widely popular in India and also globally. In recent reports by App Annie and Sensor Tower, the app is among the top 10 most downloaded apps in the world.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
