iWorld
Leading OTT platform, ALTBalaji partners with Xiaomi through Mi TV
Mumbai 3rd, October 2018: ALTBalaji, the digital platform of Balaji Telefilms Limited, has entered into a strategic partnership with global technology leader Xiaomi through its Mi TV, that was recently launched in Indonesia. As part of the association, ALTBalaji app will be available on Mi TV and can be accessed through Mi TV’s PatchWall. With this new partnership, ALTBalaji plans to strengthen its presence in Indonesia through Mi TV’s users and leverage the brand’s global expansion.
Users of Mi TV in Indonesia can now have access to ALTBalaji’ s exclusives content that comprises 25 original shows and popular movies at a quarterly subscription of $ 4.99, half yearly subscription of $ 7.99 and an annual subscription of $ 12.99.
Speaking on the association, Nachiket Pantvaidya CEO ALTBalaji and Group COO Balaji telefilms shared, “We have seen a phenomenal response from viewers spread across geographies especially Indonesia. We have received great love from Indonesians who have been enjoying Bollywood content including popular ALTBalaji shows. Consequently, we have dubbed original shows of ALTBalaji – 8 in Bahasa Indonesia, 8 in Malay Bahasa and 7 in Arabic with English subtitles and will add 2 dubbed shows every month to this line-up as the app grows. This content alliance with Mi TV is symbiotic and will allow both the companies to derive value from their inherent strength.”
ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million viewers from over 90 countries on both mobile and web platforms. The digital platform currently offers 25 original shows in Indian languages across various genres such as romance, mystery, drama, and comedy. The platform also offers entertaining original shows for kids and short, hilarious regional stand-up comedy videos.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
