eNews
Latestly achieves new milestones
MUMBAI: In less than two quarters since its launch in January 2018, LatestLY – Pittie Group’s newest offering and a definitive destination for trending stories across categories like World news, politics, sports, entertainment, lifestyle, technology, automobile and among others has achieved several milestones and occupied a favorable position in the digital news and information ecosystem.
Launched as the go-to platform for anybody wanting a complete understanding of trending stories, LatestLY has been growing consistently with over 2 million active unique users in May 18 alone and over 5 million unique users since launch.
LatestLY chief strategy officer Rahul Shrivastava, said, “We are sticking to our mission statement, to provide only authentic information and help the users/readers to answer their questions. We are constantly working on busting the fake news and unverified information doing the rounds of social media with our research and analysis. This has helped us establish ourselves as a credible news and information source, we are growing at a fast pace and are now among the established news portals which are more than a decade old.”
Entering the next phase of expansion, the app has also been launched recently catering to the discerning users consuming information on the go. A multi-format news app, LatestLY provides instant notifications along with breaking news and enables sharing of content across social platforms.
With Hindi content consumption on internet growing at the rate of 94 per cent YoY and has also launched an exclusive Hindi destination that provides content curated for the Hindi speaking users.
In a bid to make its latest and most trending content available to a larger user base, LatestLY has also forged strategic partnerships with leading news aggregators such as InShorts, DailyHunt, Jio News etc.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
