iWorld
Laboratory – a Hoichoi Original Film for Rabindra Jayanti
MUMBAI: Hoichoi, the world’s largest digital Bengali entertainment content platform, today started streaming Laboratory, the popular story by Rabindranath Tagore as a Hoichoi Original Film.
The “Tagore special film” got uploaded on the OTT platform on 9th May, the day Rabindra Jayanti is widely celebrated. Rabindra Jayanti is a cultural festival celebrated in remembrance of Kabi Guru Rabindranath Tagore’s birth anniversary. It is mostly prevalent among Bengalis and by ardent followers of Tagore. The festival is commemorated on the 25th day of Bengali Calendar’s “Boishakhi”.
Laboratory starts off with Nandakishore Mallik (Kaushik Sen), an engineer of the Indian Railways. He dreams of a nation where thousands of scientists would be able to carry out their research works without bothering about the financial obstacles that pre-independent Indians used to face. He is setting up a science laboratory by buying different instruments used in different scientific experiments. He gets married to Sohini (Nandini Ghoshal), a punjabi lady and they give birth to a girl called Neela (Darshana Banik). After Nanda’s death Sohini is now looking for a young talent who can take up the responsibility of the laboratory. Sohini comes to know about Rebati (Anirban Bhattacharya)‚ a bright talent in the field of science. Rebati is mesmerized through Neela’s charm. Sohini notices it. Rebati joins the laboratory but he is continuously distracted by Neela. He is slowly shifting away from his attention towards his research. Neela’s friends keep persuing Neela so that she gets Nanda’s property. A tussle follows between Sohini and Neela regarding Rebati resulting in an adverse outcome.
Hoichoi has recently completed 6 months since its inception. For OTT, research has indicated that most of the new internet consumers want to consume content in their local language. According to an industry report, there would be 42 million Bengali internet users by 2021, second only to Marathi internet users (51 million) amongst all Indian languages excluding Hindi. Coupled with the fact that 45% of time spent on mobile is on entertainment, Hoichoi is well positioned to capture the market, as the world’s largest digital content platform exclusively for Bengali entertainment.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
