iWorld
‘Kill/Dil’ now on Spuul
MUMBAI: Spuul, an online streaming service for Indian cinema and television, has added ‘Kill/Dil’ on pay-per-view to its movie catalogue offered via subscription services.
‘Kill/Dil’ is the story of two killers; Dev (Ranveer Singh) and Tutu (Ali Zafar) who roamed free. Abandoned when young and vulnerable, Bhaiyaji (Govinda) gave them shelter and nurtured them to kill. All is normal in their lives until destiny throws free spirited Disha (Parineeti Chopra) into the mix. What follows is a game of defiance, deception and love.
Spuul users worldwide can watch this entertaining thriller about guns and romance on all second screen devices including mobile, tablets, web, smart TVs, as well as stream to their TVs via Chromecast.
Spuul chief content officer Prakash Ramchandani said, “It has been a constant endeavor at Spuul, to provide our users with novel offerings every month. We have added Kill Dil within few months of its release to ensure that we provide the latest and the best of Bollywood movies to our subscribers. Every content added on Spuul is to enhance the users overall experience in terms of quality and we aim to continue this process.”
“A digital distribution platform like Spuul provides us a window to connect with all YRF movie lovers and enables access of our film catalogue by allowing a real movie watching experience anytime and anywhere, as per our viewer’s convenience,” said Yash Raj Films VP – digital Anand Gurnani.
Spuul, standing by its promise of delivering diverse content to its users, has been adding new-age movies and TV show such as Mardaani, Ankhon Dekhi, Main Tera Hero, Queen, Gunday, Bigg Boss 8 hosted by Salman Khan, and many more. Spuul users can also access hassle-free entertainment at home or while travelling with free offline download. We are working behind the scenes to bring you the best in Indian entertainment so stay tuned for more!
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
