eNews
Inkspell acknowledges frontrunners in India through Drivers of Digital Awards
Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 – India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government’s visionary programmes like ‘Digital India’ and ‘Start-up India’.
Following were the Winners in various categories in the glittering DOD awards ceremony:
Special Awards
Best Digital Enterprise Tech Mahindra
Digital Entrepreneur of the Year Vineet Bajpai
Digital Person of the Year Uday Sodhi
Digital Startup of the Year Indus OS
Digital Agency of the Year WATConsult
Digital Marketing Awards
Best Engagement in a Digital Campaign Vero Moda Campaign by WATConsult
Best Digital Integrated Campaign Reliance #KisseKamyabiKe by Fruitbowl Digital
Best Digital Marketing Analytics HCL Technologies
Best Display Campaign CarTrade Campaign by Sociomantic
Best Display Campaign World TV Premiere of Singh Is Bliing by Zee Entertainment
Best Email Marketing Campaign Via.com by Octane – The Biggest Online Travel Sale Campaign
Best Engagement in a Mobile Campaign Myntra Mini Game by Gameloft
Best Mobile Marketing Campaign Sumit Sambhal Lega Interactive Masthead by Star TV
Best Performance-driven Campaign Reliance Energy Online Reputation Management by Fruitbowl Digital
Best Search Marketing Campaign Royal Sundaram SEO by iProspect
Best Social Media Marketing Campaign Ariel Dads Share the Load by MediaCom
Best Viral Marketing Campaign Trumping Donald – A TE-A-ME Intervention by ARM Digital
Best Innovation in a Digital Campaign Himalaya MEN IPL Campaign by WATConsult
Website Awards
Best Website – Coupons/Deals/Cashbacks GoPaisa.com
Best eCommerce website by a Retail Brand Titan eStore by Titan Company
Best eCommerce website in a Specialised Category Bajaj Allianz Life Insurance
Best Website – Educational Da Vinci Learning by ADG Online
Best Website – Entertainment ESPNcricinfo – CRICIQ by ESPN Digital
Best Website – Financial Services/Banking YES Bank
Best Website – Local language Aaj Tak by India Today Group
Best Website – News content DainikBhaskar.com by Dainik Bhaskar Digital
Best Online Classified Website IndiaMART by IndiaMART InterMESH
Best Website – Travel AWATAR by KSRTC
Best Website – Personal Blog/Website ShoutMeLoud by Harsh Agrawal
Mobile Awards
Best Mobile App – Entertainment SonyLIV App by Prodigitz
Best Mobile App -Financial Services/Banking Moneycontrol by E-Eighteen.com
Best Mobile App – Healthcare/Fitness Stemetil VR by Abbott Healthcare
Innovative Mobile App Karnataka Mobile One by IMI Mobile
Best Mobile App – Game Asphalt Airborne by Gameloft
Best Mobile App – News The Indian Express by IE Online
Best Online Classified Mobile App Talentrack by Fameposter Career Services
Best Mobile App – Travel IRCTC AIR by IRCTC
Digital Financial Awards
Digital Bank of the Year YES Bank
Best Digital Payment Facilitator NextGen Telesolutions
Best Financial Innovation Leopard Integrated Tablet POS and microATM by Evolute Systems
Best Prepaid Card/Product DCB Prepaid Cards by DCB Bank
Best Digital Wallet Pockets by ICICI Bank
The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.
About Inkspell Solutions:
Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution.
It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today’s hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market.
Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.
Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.
Click here to visit Drivers of Digital Awards 2016 – www.dodawards.in
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
