iWorld
India’s iconic music composer and singer Vishal Mishra connects with fans via Likee Live
To re-energize his fans during lockdown, India’s famous music composer, songwriter and singer Vishal Mishra turned to Likee,one of the world’s most popular short video creation app by Singapore-based BIGO Technology Pte Ltd, recently. Vishal reached out to his fans through the Live streaming feature of the app and charmed them by crooning his latest songs, AajBhi and Muskurayega India, in his mesmerising voice.Likee’s extensive reach in India is attracting many celebrities, experts and other influencers to connect with their audience online, especially via Likee LIVE.
With more than 100 thousand likes, Vishal Mishra’s recently held 1-hour long live session was a much-needed stressbuster for Likee users. Notably, Vishal’s latest single AajBhi, which is an ode to an unfulfilled love story and features popular actors Ali Fazal and Surbhi Jyoti, was recently promoted on Likee as part of a collaboration with VYRL Originals. #AajBhi clocked more than 380 million views on the app. In another remarkable development, Vishal performed the song live for the world’s biggest virtual music concert during lockdown – 'One World: Together At Home'. Kicked off by Lady Gaga on April 18, 2020, ‘One World’ is an on-going music concert by Global Citizen in support of WHO.
The other song performed by Vishal Mishra during the Likeelive session was Muskurayega India, which is a message of positivity in the times of lockdown by the film fraternity. Produced by Jjust Music, the song was recently promoted on the app through #MuskurayegaIndia and garnered over 379 million views.The music video of the song, featuring some of the biggest names from the Bollywood, also received appreciation from Prime Minister Narendra Modi, who shared the same on microblogging site Twitter.Jjust Music owner Jackky Bhagnani had also held a live interaction with Likers to talk about the song. The song raised money for the PM cares fund and the Maharashtra CM relief fund.
Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi,Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
Follow Tellychakkar for the consumer facing news & entertainment
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
